The Enchanted Vineyard Bed & Breakfast can be found in Eugene’s Lorane Valley. The beauty and number of vineyards in the valley are well-known. Missy Stewart is the sole proprietor of the B&B. The Stewart’s recently renovated house will host the B&B. Their home is the central point of the B&B experience. Each room has its own bath. The facility has a wonderful centralized living room for the socialization of the guests, a private garden patio, and an on-site winery on the Stewart’s 10 acres of land. The rooms have 65% of their walls that are windows, giving guests a breathtaking view of the valley.
The Enchanted Vineyard is expected to compete with hotels and other B&Bs in the hospitality industry. The Enchanted Vineyard competes directly with hotels. Enchanted’s facilities are far nicer than other B&Bs for its size. All the B&Bs with less than 9 rooms are pretty standard houses that have been converted to a B&B. There is nothing special. Enchanted Vineyard is a newly renovated house with a vineyard set in a beautiful setting.
The Enchanted Vineyard will target three different groups. First, weekend getaway tourists. This is a group of people who are looking for a weekend escape from Eugene. Eugene is a charming town located in the Willamette River’s valley that is internationally renowned for its wineries. This customer group has 12,000 potential clients and is growing at 11% annually. The second group is out-of-town travelers which is growing at 10% with 18,000 potential customers. University of Oregon guests are the last customers that the B&B will target. The university brings thousands of visitors to Eugene whether they are professors, speakers, or parents. Once a relationship is established, it will bring you a steady stream of customers. This customer group is expanding at 17%, with 12,000 potential clients.
Two distinct competitive advantages distinguish the Enchanted Vineyard from its competitors. The first is the unwavering dedication to customer service and attention to detail. Stewarts know that their mission is to make sure their customers have the best stay possible. John and Missy will do everything to ensure that customers are satisfied. Their unique facility is their second competitive benefit. The facility is so wonderful in part because of the actual structure which is a wonderful place to stay. Its location overlooking the Lorane Valley is what makes it unique. This beautiful area is home to many wineries and vineyards.
Because of its management, The Enchanted Vineyard can continue to build on its solid business model. Missy has earned her MBA providing her with invaluable business skills. Missy was part of a group of five students who opened their own service company while she was studying for her MBA. Missy also has a wealth of experience from the B&B business, which gives her great insight and is relevant to what she’s doing right now.
The Enchanted Vineyard will have the opportunity to make use of its unique facility and transform it into a beautiful, special B&B for Eugene. Missy, the sole proprietor, will do this with passion and expertise. By year two, the B&B will be profitable and will generate over $77,000 revenue by year three.
The Enchanted Vineyard Bed & Breakfast aims at providing the best B&B experience. Our goal is to keep and attract customers. When we adhere to this maxim, everything else will fall into place. Our services will meet or exceed customer expectations.
The Enchanted Vineyard Bed & Breakfast aims for the first three year of its operation with these objectives:
- To create a B&B with a primary goal of exceeding customer’s expectations.
- The Enchanted Vineyard Bed&Breakfast is available for use by guests every week.
- To increase our number of clients by 20% per year through superior service.
- You must be able to survive on your own cash flow to build a sustainable business.