Nine Lives –, an Outdoor Clothing & Gear consignment store is a new venture in Eugene. Jim Gearboy, who is an industry veteran, will manage Nine Lives. Jim is also very familiar with Eugene’s outdoor community. He has used his knowledge to create a niche store with no direct competition.
With a selection of used goods not replicated in the city, superior customer service, and reasonable prices, Nine Lives will capitalize on this incredible opportunity. Jim Gearboy, the owner, has found a location that is very accessible and draws a lot of foot traffic. Jim will ensure that the store is well-designed to maximize sales and give customers personal attention. Jim’s passion for outdoor recreation and keen eye for detail will allow the store to quickly reach profitability.
Nine Lives’ projected growth rate is steady with profitability at month six and revenue at $45,000 by year three.
1.1 Mission
Nine Lives’#8217 mission is to provide quality outdoor clothing and gear at affordable prices. We are here for customers to be attracted and kept. If we follow this maxim, all else will follow. Our services will surpass the expectations of customers.
1.2 Objectives
The following objectives will be met in the first three years after operation begins:
- To build a retail store that exceeds customer expectations.
- To increase the number of clients served by at least 20% per year through superior performance and selection.
- To reduce dependence on other nonrenewable resources by utilizing reused goods.
- To obtain annual revenues exceeding $50,000.
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