William’’s Environmental is an underground tank installation and removal business that provides a complete waste control solution for its customers. Jean William founded William’’s Environmental as a response to the rapid growth of Webster County’s housing stock over the past three year. Webster County also approved a rebate plan for the replacement of older septic pumps.
William’’s Environmental has more than 25 years of waste management experience. Jean was previously the general contractor of Hayes Honeybucket Services, where she worked for ten-years. Her staff also have more than fifteen years of experience serving Webster County customers. Jean has developed strong connections with property owners, home builders, and property managers.
This year, the county plans to add 2,000 housing starts. The county has 80,000 homes, excluding Monroe. 50% of these homes are equipped with underground tanks for managing waste.
Webster County has approved a program that will allow owners of underground septic tank that are older than 15 years to have their tanks replaced. New program can pay up to 40% towards the replacement cost. The program begins in May this year. The county estimates that 40% have underground tanks which must be replaced to prevent ground water contamination. This represents over 20,000 homes that need new underground tanks.
William’’s Environmental plans will make this a major assault on the homes it is targeting. To pursue this opportunity fully-time, the company has employed a sales person. William’’s Environmental can handle all of the paperwork required to obtain the assistance. This is important as many of these houses have elderly owners.
Jean will put her personal savings into William’#8217s Environmental. Jean’8217 will have a silent partner to match her investment. Additionally, she will receive a long term loan.
1.1 Objectives
William’: Environmental has three objectives
- You can gain a substantial market share in the replacement of septic tanks.
- Establish strong relations with the local home builders.
- The next three year’s sales will increase steadily.
1.2 Mission
William’’s Environmental’s mission is to exceed customers’ expectations of service and products. The customer can call anytime with an emergency or a request. They will get the help that they need fast.
