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Jennifer Raney Herriage

Your Rockwall REALTOR®

Real Estate Management Business Plan

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Real Estate Management Business Plan


Opportunity

Solution

MSN Real Estate, an Oregon-based company that specializes in real estate, will offer a benchmarked selection of rental units to the Eugene community. MSN&#8217’s units will be a balance of safety, cutting-edge technology, and a positive ambience for all tenants.

Market

MSN will target three distinct segments of customers. Students at the University of Oregon will be their largest customer segment. This market is expanding at 7% per annum with over 18,000 customers. This segment is especially attractive since most of the local rental properties that are geared toward students are run down, poor quality units. The second segment is the local professional market, which is increasing at 4%. It has 12,000 potential members. The last segment includes faculty and staff from the University. This section has a growth rate of 5% and potential customers up to 6,000.

Competition

The market for high quality, reasonably priced apartment units has been growing at a rate of 6.7%. Oregon’s rent rates are steady at $697 or $.79 per sq. ft. during the fourth quarter. The Oregon market is experiencing rapid job growth which is driving demand for apartments. However, not many new units have been created. Not only is MSN pioneering this particular niche of affordable quality living, but it is capitalizing on the strength of the current economic growth in Oregon

Why Us

MSN Real Estate offers comfortable, high-quality rental units in Eugene as well as other parts of Oregon. MSN Real Estate’s apartment buildings offer modern living options that are reflective of both the rapid technological advances and the growing demand for high-quality housing. Our company offers a hassle-free environment where our tenants can enjoy all the benefits of attractive, safe and welcoming units. MSN has a primary objective to satisfy customers, not just turn profits like many other realty firms. Our top priorities are tenant safety, happiness, as well as comfort. MSN is committed to maintaining competitive market prices and working towards increasing the number of units purchased and increasing total profit. As a company, we will strive for a harmonious and cohesive unit that is committed to achieving our mission. MSN&#8217’s success is largely dependent on customer satisfaction. Equally important is employee satisfaction. MSN Real Estate founders think that employee satisfaction is the key to success and their longevity.

Expectations

Forecast

The company will be able to buy its second facility by year 2. It is currently in discussions with the owners of a 20-unit apartment building in downtown Portland, OR. While it is impossible to predict how building values will change over time, it is expected that we can buy this building for $570,000.

Financial Highlights for the Year

Finance Required

We will start with $1,250,000 of funding from diverse sources. An angel investment company of 1,000,000. A loan of 200,000. We will also receive $50,000 from the owners.


Real Estate Broker Business Plan

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Real Estate Broker Business Plan


While many people hope one day to purchase their own home, cultural barriers and shortages in affordable housing are just two of the issues that can prevent these dreams from materializing. Reed Properties is working to keep these dreams alive. This new real-estate brokerage will define success not only by the volume of units sold and the sales volume, but also by the extent to which people were helped.

Claudia Reed, Reed Properties’ founder, is a professional who has more than 15 year experience in the Richmond Metro.

A recent Census Bureau report on the economic status of the nation’s minority groups should noted that all segments surveyed–African American, Hispanic, and Asian-Pacific–registered significant growth in average family income during the past two years. Fannie Mae reports that the number immigrant homeowners has increased by 47% between 1980 and 1995. This is in addition to the fact that it is projected to rise to 6 million more people over the next ten-years. Fannie Mae recently found that immigrant renters are three to one more likely than other renters to think about home buying. Overall, immigrants are more likely to own a home than any other age group.

Richmond’s Latino community has seen tremendous growth but they are not being addressed by the city’s real-estate professionals. Two years ago Richmond’s housing market saw 27% new entrants from Latino immigrants aged between 25-34. It’s a good idea to target Latino home buyers. Latinos will make up half the metro population within 20 years, making them the fastest-growing segment in the city’s housing market.

Reed Properties will play a key role in the revitalization of Richmond Metro’s section.

Claudia Reed will offer educational programs, credit repair initiatives and HUD counseling. She will also host her radio talk show, “Your New Home”, which focuses on affordable housing.

There are three low income housing renovation projects currently underway in Richmond. The combined total of 1,500 units will be used as affordable housing. Claudia was instrumental to helping community organizations win the tenmillion dollar grant for the renovations.

1.1 Objectives

  • Residents in the Richmond Metro Area can now open the doors to home ownership.
  • Build a business that demonstrates that a real estate brokerage can thrive serving the residents of the intercity.
  • Profitably capture a significant share of new business generated by renovation and building projects.

1.2 Mission

Reed Properties’ mission in Richmond is to increase minority homeownership.


Horse Boarding Real Estate Business Plan

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Horse Boarding Real Estate Business Plan


EquineAcres is a recreational property development project. It is not an horse business. The good news is that &#8230

What business professional doesn’t know or love the story behind Levi Strauss the poor migrant male? We have included a brief summary of the story here, just in case.

Levi Strauss arrived in California during the great gold rush. Along with many others, he had his sights set on the ‘#8220’ big strike and making a fortune for the rest of his life. Levi was a very observant man. Although the pull to the goldfields was strong, Levi couldn’t help but notice that 1,000 people came back empty-handed for every one who returned with gold. He also observed a shortage of supplies. He saw that many who were supplying the goldfields had made their #8220big strike without ever leaving their city home. Canvas was one particular commodity in very short supply. Levi wired his “grub stake” back to relatives in the East with instructions to purchase all the canvas they could and have it shipped to him in San Francisco. His canvas arrived, and he was able to sell it within days. He ordered more canvas, sold more, then ordered even more. He soon found himself supplying all types of supplies to those heading for the #8220gold. Levi never sought his fortune in gold fields. He made his fortune in supplying the people who were going. The rest, as they say, is history with the Levi Strauss Company now a member of the global Fortune 1000 with more than 100 years of profitable and successful business.

EquineAcres follows the same simple business model. The equine industry is a multi-billion dollar American industry with Oklahoma ranked 4th in activity. The writer of this business proposal has already “gone to gold fields” without financial reward. But as we all know, blessings can often be mixed, and thus is the case with this business proposal. EquineAcres’ business plan is a result of extensive experience in the equine industry. EquineAcres does not directly deal with horses. EquineAcres is able to meet the needs and wants of those who are. Thank you, Mr. Strauss.

EquineAcres will use the business knowledge and experience gained over a successful 20-year professional career to penetrate an underserved market in a highly lucrative industry. EquineAcres has an attractive set products and services that are virtually unobtainable heretofore. This creates a profitable business entity that is ideally suited to exponential growth.

The reviewer of this business proposal is invited and encouraged. After recognizing the potential, the reviewer should contact the originator for further discussion in order to establish a mutually rewarding and profitable business relationship.

1.1 Mission

EquineAcres provides a safe, clean and attractive resort community for horses and their owners. Primary focus for horses is placed upon exceptional care and 24-hour monitoring, health, safety, and security. For the owners, primary focus is placed upon providing a community atmosphere, professional and reliable business operations, competitive pricing of a complete range of equine products and services, and a full service facility ideally suited to meet all of their equestrian needs. Above all, customer service, professional staff and business operations, and the good of the community, will supersede all other issues at all times.

1.2 Keys to Success

Here are the keys to EquineAcres’s success:

  1. A 100% lease rate.

  2. To maintain a minimum of 75% sales goal for products and services.

  3. A retreat community setting that provides a welcoming, relaxing and fun environment for the lessors.

  4. We provide an extensive range of equestrian goods and services that will help you to get the highest revenue from your lessors.

  5. Providing a return on investment substantial enough to fund the opening of two additional EquineAcres facilities, one each serving the Tulsa and Oklahoma City markets.

1.3 Objectives

EquineAcres will have five primary goals that will determine its success:

  1. Percentage of leased lot, 10 available leases: Minimum 80%, 90%, acceptable medium, 100% = primary objective.

  2. Percentage of maximum occupancy in 30 equine residencies available: 80% = minimum; 90% = acceptable medium; 100% = primary goal.

  3. Percentage of residency feed purchase from EquineAcres: 75% = minimum, 90% = acceptable medium, 100% = primary goal.

  4. Percentage for monthly product sales goal $2,500: 75% ($1,875) = Minimum, 90% ($2,250), = Acceptable Medium, 100% ($2,750), = Primary Goal.

  5. Percentage to reach $1,450 monthly sales goal: 75% ($1,075) = minimum. 95% ($1,300). Acceptable medium. 110% ($1,600) = primary.

Real Estate Brokerage Business Plan

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Real Estate Brokerage Business Plan


RJ Wagner & Associates Realty, Inc., a Texas S corporation, is domiciled in Texas. Regina Wagner, a principal investor and stockholder, is the corporation’s capital. Regina Wagner is a licensed agent and the sponsoring brokers for this business. This licensed broker will sponsor independent contractors licensed real estate agents in Texas. The corporation will provide real estate services.

RJ Wagner & Associates Realty, Inc., opens its doors to the public in July. The office is in Houston, Texas (Champions Area), in the Greenwood Square Shopping Center. It provides services to the Metropolitan Houston residents with higher incomes.

The broker of this firm is a strong representative of trustworthiness and reputation. He has published a real estate book, as well as real estate organizational programs that are available in bookstores and superstores of the Dallas Association of Realtors. For the past year novice licensed agents have enjoyed the organizational tools and guidance offered in the book Texas Real Estate/The Mobile Mentor.

1.1 Objectives

Our primary objectives are:

  • Be a profit-making organization that allows us to take advantage of any other real estate investment opportunities that become available.
  • Recruitment and hiring of self-motivated and successful sales professionals.
  • Minimum 15 sales people must be kept in your office.
  • Create a solid corporate image in the specific target market.
  • To establish good working relationships and begin working as a team, promoting communication and suggestions from all participants.
  • In our third year, or sooner, we aim to be the Champion’s top brokerage firm.
  • In just 12 months, you can see a positive ROI.

We believe that the professionalism of the corporation’s manager and its sales associates will allow us to reach the above-mentioned targets. Individuals gaining a real estate license leave school with the knowledge of the real estate laws and procedures. High turnover is possible because agents don’t receive training beyond what the law and regulations require. Once an agent has obtained a license, the only way they can obtain the training required for the sales and marketing profession is to get it. This training is available at a high price to the agent. Most agents cannot afford the training required to start their career. In addition, the average real estate agent’s earnings are very low compared to the industry.

The office environment we will be providing will be productively arranged yet inviting to the agent as well as the client. Every day there will be an office location with a daily routine/schedule for marketing. Agents will have the chance to be guided every day through a marketing plan in order to win clients. They can choose to follow the training and guidelines provided, or they could follow their daily routines. We will provide guidance and stability to help the new agents make more as real estate agents.

Our company has an agent who sets a goal to get one buyer and one seller each month. On average, $150,000 per sale, this would bring in $6,750 per months. Twelve months equals $81,000. Regina’s goal in being a broker is help each agent to achieve this goal.

This would result in a profit of $2,250 per months X 12 month = $27,000 for the entire year X 15, agents = $405,000. This includes sales from active brokers. These commissions would amount to $9,000 each (100%) to this corporation. The broker will receive a salary from the corporation.

1.2 Mission

This plan is intended to be a guide for starting and running a new company. It also serves as a foundation for a separate, more detailed marketing plan. The following is a summary.

  • RJ Wagner & Associates Realty, Inc. has three objectives: to make a profit, to grow at a challenging but manageable pace, and to adhere to the Texas Real Estate Commission’s ethical codes.
  • RJ Wagner & Associates Realty, Inc.’s first mission is to recruit Texas real-estate agents.

The agents choosing this firm will receive top commission allowing them more financial advantage for advertising in order to gain more business.

  • Through professional and personal help, we will continue to assist homeowners selling their homes as well homebuyers looking to buy the right home. Assuring customers’ best interests is always our priority.
  • RJ Wagner & Associates Realty, Inc.’s keys to success are networking, marketing, customer service, and generating repeat business.
  • We want to build a partnership with our clients, staff members and title companies that respects the goals and interests of all parties.
  • The local market for this business, while not new, is wide open for new and expanding brokerage firms.
  • An initial financial analysis of the viability and potential results of this venture showed great promise. Multiple sources confirm that the real-estate business is very profitable in today’s fast-paced world.

    • While doing so, the company will continue to build its position in the target area by continuing to provide superior customer services to clients and sales associates.

    As you can see, the plan is projected to grow rapidly as more agents join and generate high net profits over three years. This plan, along with a detailed marketing plan, will make RJ Wagner & Associates Realty, Inc. a lucrative venture for both the owner and the contracting agents.

    Start-Up Real Estate Business Plan

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    Start-Up Real Estate Business Plan


    Opportunity

    Problem

    People are living longer thanks to modern medicine. After they have children, they can enjoy their spouse and be free from all other responsibilities. This is their second chance to be a happy, carefree young person. They need to find a place within their budget that helps them with that.

    Solution

    GVRE will offer real estate services at the newly-established Golden Valley Retirement Community. It is located in northwest Tucson, Arizona. GVRE can provide real estate services, including mortgages and title.

    Market

    The industry of retirement has experienced steady growth over the last twenty years. The U.S. population is now at 21%, an unprecedented high. It is also growing at an average rate 3% per year. In certain parts of the country like the American Southwest, which has a high concentration of retirement communities, the growth rate is about 8%. This number is expected to rise as the first baby boomer generation reaches retirement age over the next decade. The U.S. Census Bureau estimates that the annual retirement industry (which includes homes, special equipment, and retirement entertainment services) is worth 4.8 billion dollars.

    Concurrence

    Real estate is fragmented and has many potential competitors. Bowditch Realty (RE/MAX) are our two biggest competitors. Bowditch is an established company that has been in operation for the past ten years, with a fine track record of quality service. It currently employs 12 agents and has long-term contract with several home building companies. This company is slightly larger than GVRE in size and market capitalization.

    RE/MAX, one of the most well-known real estate companies in the country, is the largest. It employs hundreds of agents with deep pockets, which can be used to offset any type of competition.

    Why Us

    GVRE believes there is a major threat in the new entrants to market, who will seek to capitalize on this industry’s high growth. The most likely entrants are small, new realty companies with fewer that ten workers. The main advantage GVRE holds is the exclusive rights to be the agent for Golden Valley Retirement Community. Competition is intense due to the number of firms competing and their low profitability, however.

    This industry is highly dependent on clients who are based in our local area. Potential clients can be very powerful. Clients tend to “shop around,” in order to get the best service and price.

    Expectations

    Forecast

    The company anticipates reaching profitability within the first year. It does not expect any cash flow problems. We conservatively believe that during the first three years, average profitability per month per segment will be adequate. We expect that about one sale per month will guarantee a break-even point.

    Financial Highlights by Year

    Financing Required

    We will receive $20,000

    Susan Egan $10,000

    Mr. Daniel Egan $10,000


    DISCLOSURES

    Texas Real Estate Commission Information About Brokerage Service

    Texas Real Estate Commission Consumer Notice

    About Jennifer

    Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...