H20 Industries, Inc., also known as H20 Industries, provides portable ion tanks for ion exchange. This is water purification for industrial purposes. H20 Industries will take advantage of an unsatisfied market need for segregated resin regeneration on a portable basis. The company will make it a priority to market its segregated regenerative services to the untapped market for customers who need high-quality, reliable regeneration for their DI (deionized) water treatment systems. H20 Industries will use the Newark, California facility. This facility is already in limited production. Full production will commence at the beginning of September. Sales will grow slowly to near capacity by year’s end, with healthy gross sales the first and second years.
The primary objectives are:
- H20 Industries’s capabilities in providing segregated regenerate is being used to segment the market. The goal is to reach monthly sales of 1,710 cu ft of segregated resin by the end of the first year.
- To build a network with 15 water service firms that are efficient and knowledgeable to represent H20 Industries.
- To create a bulk-regeneration facility of 40 cuft per day, and then to sell it in full on the large portable exchange market using its own sales force and a network of dealers.
H20 Industries’ goal is to bring pure water to niche industries. A great example of such a niche product is segregating H20 Industries resin from a customer and regenerating it on portable tank basis to hospital dialysis units.
Success Keys 1.3
H20 Industries’ #1 keys to success include:
- Excellent quality control at the factory. Customers for high purity water business have a very low tolerance threshold for flaws.
- Fast response. H20 Industries’s customers do not consider the cost of water a major factor in their overall expenses. However, slow or inadequate servicing could cause a shut-down that is very costly.
- High-profile allegiances. Key to over-all company success is connected closely with success in achieving the goal of developing a dealership network of service-oriented water companies.