Kaolin Calefactors in Oregon (KC) designs and manufactures custom dishesware. It is possible to design anything the customer wants, but Sue Glazer’s preference is for popular or modern art. A typical customer is someone looking to buy unusual everyday dishware or a gift for a friend/relative.
Kaolin Calefactors offers Sue Glazer a unique opportunity to combine her passion for ceramics with a business venture that makes money.
Kaolin Calefactors’ competitive advantage in a customer-centric model will allow them to quickly increase market share in custom dishware. Profitability will be reached by month nine and revenues for year three are projected to reach $78,000.
The following are the goals for the first 3 years of operation:
- To create a company whose goal is to exceed customer’s expectations.
- To increase the number and quality of custom clients by 20% annually.
- To start a business that can be sustained and leverage a hobby.
Kaolin Calefactors’#8217 mission is to design and build the highest quality dishware pottery. We aim to maintain and attract customers. When we adhere to this maxim, everything else will fall into place. Our services will surpass the expectations of customers.
1.3 Keys To Success
Innovation and customer-centricity are the keys to success.