Centroplex Health System (CHS), Workwell offers a top Occupational Medical Program. It helps to reduce healthcare costs, increase productivity, decrease absenteism as well as improve employee morale. Workwell also attracts and retains high-quality workers and provides a positive return. Workwell will be Killeen’s pioneer Industrial Occupational Medicine Program. It will assist area businesses in increasing their productivity and lowering their overall cost.
Employers are looking for occupational medicine clinics to help them reduce their health care costs. These clinics will provide the following components: access, drug screening, high-quality staff, state of-the-art medical care and a broad range of services. Workwell’s mission is to promote total health for body, mind and spirit while forming and nurturing relationships with local businesses.
Two simple facts are the basis of Workwell’s existence:
- People who are healthy and productive work better than those who have been chronically ill.
- It is less expensive to prevent injuries than to treat them when they occur.
Workwell helps employees make healthier choices and reduces company health care costs. It also increases worker productivity. You will see a decrease in health care expenses due to lower medical insurance premiums.
A key advantage that Workwell has and should maximize is its relationship with Centroplex Health System (CHS). As the provider of choice for health care services in its service area, CHS already supports the essential structures required to develop a successful Occupational Medicine program, such as Workwell. These structures include an Emergency Department as well as a free standing, walk-in clinic (i.e. COMC), an MCO (currently developing), and a network with primary and special physicians. The four structures together should create a loop which serves as a catalyst for business to flow into Workwell. In return, Workwell should refer back to the four structures, complete the loop. The proposed model is to provide Occupational Medicine services– Workwell– and primary care services under one setting, that setting being COMC. The combination of these services will provide an alternative system for primary care and occupational health services to client employers. This will create a synergy which expands the market and establishes new relationships. It also reduces operating costs and generates new revenues.
Key factors to success in the next three year’s for Workwell include:
- Development and implementation of a successful marketing strategy/plan to employers.
- We are looking for experienced administrative and medical talent.
- You can get into the Occupational Medical market and establish a brand#8221 before the competition.
- Continuous improvement of the service quality is our commitment.
- Demonstrate a financial return for investment
- Senior Management must show commitment
The business plan justifies the development and implementation of an occupational medicine program by CHS. According to market research, there were 7,720 worker injury claims last year. CHS handled 2,532. Furthermore, it is projected that worker compensation injury will increase to 9,446 within the next four year. The goal of the business plan is for CHS to be able to treat 5,064 injuries to worker compensation and to reach 53 percent of that market within five years.
This graph shows the main highlights of the company plan for the next five decades. By Year 5, the total visits to COMC will increase from 11,085 a 15,918. This will lead to an increase in net surplus and total revenues.
1.1 Objectives
- Workwell’s primary objective will be to help ESTABLISH Centroplex Health System in its service area as the #8220ONE STOP SHOPPING#8221 MEDICAL CENTER HEALTH CARE.
- Provide a full continuum of Industrial Occupational Medicine services that provides responsive, quality medical care to all injured employees.
- Up to 20 Killeen small businesses (50 employees), and 10 large employers (50 workers) will receive Occupational Medicine services by Year 1.
- By the end of the year, expand the market for Occupational Medicine services to employers in the following zip codes: 76548-43, 76548 and 76513.
1.1.1 Observation, Recommendations
OBSERVATIONOccupational health programs have been stepchildren in hospitals because they’ve historically not brought in much revenue. But they could become more lucrative if health systems develop the necessary competencies and sell them directly to employers. The limitations of discounted managed health care mean that the cost of healthcare is decreasing. Providers should be proactive to find new revenue streams. Occupational health can provide a venue and format for building positive relationships between local employers and employees, which could lead to new revenue streams.
RECOMMENDATIONS
These recommendations center on TIME IMPORTANT FOR DEVELOPINGWORKWELL.
The following are the options and recommendations that were made:
Obtain the services of a consultant to start the program
There are two main reasons this recommendation is made. Second, it is better to learn from established techniques than reinvent the wheel. All of the programs studied hired either an experienced occupational medical director or an external consultant to bring the program to life. CHS currently doesn’t have the resources or expertise required to hire an experienced director. This is why it should consider consulting firms.
Others reasons include:
This option will allow CHS to start offering area employers as well as its own employees a formalized occupational medicine program within 30 – 45 days. This program’s personnel burden ($$$) can be used to pay experts to apply their proven methods. By spending the monies to acquire consultants, senior leadership will find a renewed commitment to the success of the program.
Although CHS runs the risk of having a “canned” program, it is understood that the positives outweigh the negatives. Three consulting firms submitted bids for this project. These are Concentra Health Services (Florida Hospital), and Occupational Health Research. This information has been included in my presentation.
Develop the occupational medicine program in-house
Positives:
Save money.
Programming customized.Negatives:
Time frame
Lack of expertise.
Lack of commitment from senior leadership.
Decision to remain status quo:
The program will still operate as before this option.
Positives:
None.Negatives:
Continue to lose revenue
Potential to lose market share.
Networking with local employers is a lost opportunity
Do not miss your chance at becoming a “one-stop” shop for all things health care.
CHS employee injuries costs will continue escalating.
Division of COMC
This option allows COMC to be placed on the market for sale.
Positives:
Many people have a lot to spend.
The $$$ could be invested in expanding or developing new programs.
Leadership can spend more time focusing on issues closer to “home.”
CHS should improve its bottom line, at least in the near term.Negatives:
Lose new revenue stream.
Lose market share.
Loss of prime site.
Establish a rival in that setting.
Market identity can be lost
1.2 Mission
Workwell is a client-focused, premier industrial occupational medical program. Workwell uses a team approach to provide high quality occupational health safety and rehabilitation services.
1.3 Keys to Success
Workwell’s keys to success are:
- Development and implementation of a successful marketing strategy/plan to employers.
- Experienced medical and administrative talent are sought after.
- In the Occupational Medicine Market and Building a “”8220”
brand†name before the competition.
