Acme Consulting will be a consulting company specializing in marketing of high-technology products in international markets. Acme Consulting offers high-tech companies a reliable and high-quality alternative for in-house resources to market development, business development, channel development, or business development.
Acme Consulting is a California C corp that will be located in Santa Clara County and owned by its principal operators and investors. The Santa Clara County Silicon Valley ”′ area, home to the U.S.’s most important high-tech sector, will be the location of the first office.
Acme will target large multinational corporations like HP, IBM, and Microsoft within the US and European high-tech firms. Our secondary target will also be medium-sized enterprises in high growth industries like software and multimedia. Acme’’s biggest challenge will be to position itself as a real company consulting, and a corporate purchase that is relatively risk-free.
There are many types of industry competition. The most important is that companies choose to conduct market research and business development in-house. There are also well-respected management consulting firms, such as Arthur Anderson and Boston Consulting Group. These firms are broad-based and don’t focus on any particular market. A flawed organizational structure often makes it difficult for these companies to provide the most qualified people for their clients’ projects. Another competitor is the various market research companies, such as Dataquest and Stanford Research Institute. Acme Consulting has an advantage over such companies because Acme Consulting provides high quality consulting to integrate market research data with company goals.
Acme Consulting will price at the high end of the market to be in direct competition with name-brand consulting firms. Acme Consulting is known as an expert in high-level consulting.
The company’s founders are former marketers of consulting services, personal computers, and market research, all in international markets. Acme was established by the founders to formalize the services they provide. Acme should be managed and controlled by working partners. This structure is largely based on Smith Partners. In the beginning we assume 3-5 partners.
The firm anticipates generating profits of $65,000 per year by Year 3, with a net margin of 6%. The company intends to take on approximately $130,000 of current debt and to raise $50,000 in long term debt in order to invest in long-term assets. The company anticipates no cash flow issues.
1.1 Objectives
- In Year 1, sales were $550,000, and in Year 3, sales were $1 million.
- Gross margin higher that 70%
- Net income more than 5% of sales by Year 3.
1.2 Mission
Acme Consulting offers high tech manufacturers a reliable, high quality alternative to in house resources for international business development, market development and channel development. A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Acme can be a better and more risk-free way for clients to explore new areas than working in-house. Acme must be able maintain financial balance by charging high prices for its services and providing a higher level of service to clients. For European clients in the United States, Acme’s first focus will be on development in the European or Latin American markets.
1.3 Keys for Success
- Excellence in fulfilling your promise.
- Increase visibility for new business leads
- Retainer consulting, project consultancy, market research and published market research reports are all ways to leverage a single pool’s expertise into multiple revenue-generating opportunities.
