Overview
54 & Cloudy, a brand new digital marketing agency, was established by Tom and Stephen who are industry veterans with more than twenty years of combined experience managing ecommerce sites, working for digital agencies and helping small businesses achieve their digital growth goals.
54 & Cloudy, which has been operating as a small company for the last two years, is now looking for funding. It will be purchasing technology assets and increasing its staffing to meet client needs. In addition, 54 & Cloudy will need to hire internal resources to manage all new clients once they have increased their marketing efforts.
54 & Cloudy will operate initially as a fully remote organization with resources across various functional areas of the business including Search Engine Optimization (“SEO”), Conversion Rate Optimization (“CRO”), paid advertising (including social media and search), as well as contractors who will support auxiliary revenue streams such as content writing and design services.
54 & Cloudy is poised to rapidly become one the most trusted digital marketing agencies within the industry, given its current reputation and plans to create a proprietary technology solution that brings meaningful value to clients. 54 & Cloudy’s market success will help them to expand their service offerings and increase their hiring.
Service Offerings
54 & Cloudy will soon expand their operations to four main revenue streams, after they have raised the capital.
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Search Engine Optimization
- SEO marketing services include: SEO strategy, keyword target, content marketing, and linking
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Paid Advertising
- Includes full-service PPC marketing efforts, including search engine advertising, paid shopping ads, display ads, paid social media ads, retargeting, and more
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Conversion rate optimization
- eCommerce CRO Services will run thousands of AB test across a variety eCommerce platforms with the aim of driving sales. A team of UX analysts and psychologists from 54 & Cloudy will conduct targeted user research to increase the number of transactions and average order value and customer lifetime value for clients.
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Copywriting & Design Services
- Highly skilled content writers and designers with industry knowledge who are adept at translating the voice of a client’s company into compelling copy or engaging design.
Expectations
Financing Required
54 & Cloudy, a long-standing success story in the industry, will seek an SBA loan amounting $300,000 to fund initial startup technology costs. This will also cover initial cash flow needs. 54 & Cloudy ramps down customer acquisition and operates at a loss for the first year.
Forecast
DMA’s industry growth and 54 & Cloudy’s new technology platform 54 & Cloudy are expected to see significant growth in the next five-years. 54 & Cloudy is poised for strong growth as they serve new and established clients. In addition, 54 & Cloudy expands to become a one source for all aspects of digital marketing. 54 & Cloudy will see a significant increase in company revenue after securing their debt capital, and hiring several resource to reach 2023 revenue of $2535,009 which will rise to $12.6million by 2026. EBITDA will increase from $738526 to $5,115,000.174 in 2023 and 2026.
