Bioring SA is a manufacturer of niche-specific rings designed for repair and maintenance of cardiac valves. It is headquartered in Lonay (CH), and has a small manufacturing and assembly facility in Lonay. Its products will be sold through single distributors or multiple distributors.
- This business plan is part a regular business planning cycle. We revise this plan every quarter and it is placed under change control.
- We intend to create two new products in the next two years and to increase revenues.
- In order of importance, these are our keys to success for next year.
- CE marking: Product approval
- Volume sales to dealers
- Planning for cash flow and financial control
The following chart illustrates highlights of our financial performance as projected for the next three years. Sales and profits should continue to grow.
1.1 Objectives
- To increase the market presence of Bioring SA and attract distributors to new Bioring products.
- Two new Bioring products to be developed by the end year four.
- To increase sales to $312,500 monthly sales by year two and $830,000 monthly at year three.
- To control expenses to provide the best dividends possible to shareholders.
1.2 Mission
Bioring SA offers surgical repair services for open-heart surgery. This business is based on a product owned by the company, which is a cardiac implant more precisely called “Kalangos Biodegradable Ring.”
We aim to make enough profit for investors to provide a fair return and to finance quality product development and growth. We also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.
Success Keys 1.3
These are the keys for success in this business:
- Marketing: you can deal with local distributors or established international companies.
- Product quality.
- Approval of product in Europe and the USA.
- Management: products delivered in time, costs controlled, budgets managed. There is an temptation to fixate upon growth at the expense profit.
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