Cyclist Repair Center, (CRC), is a specialist clinic for cyclists in Boulder, Colorado. Cyclist Repair Center has been founded by Arthur Mendosa-Cadiz. Arthur established the center as a Colorado-registered corporation in January 2004. Cyclist Repair Center is expected to quickly gain market penetration through a focused strategy, doing what they do best, serving cyclists.
Cyclist Repair Center identifies two distinct customer segments they intend to target. The first is the competitive cyclist. There are two types of professionals within this segment: experts and professionals. There are 4,500 potential competitors, and the annual growth rate is 4%. This group is seeking therapeutic repair/recovery services or training services to make them more competitive in their races.
The second category is made up of recreational cyclists. This group has 32.090 potential customers, and a 5% increase rate. These cyclists are not necessarily competitive but enjoy the sport of cycling. The demographics of recreational cyclists indicate that they are more financially secure than competitive cyclists. Cycling is not an economically rewarding profession.
Boulder, CO has been chosen by Cyclist Repair Center to house their center. Boulder is well-known as a high-mountain sport town where cycling is a favorite activity. There are hundreds of miles of road biking in Boulder. There are too many trails for mountain biking within a few minutes of town. The United States Cycling Federation established their olympic training facility in Boulder to recognize the importance of the city for cycling.
Cyclist Repair Center offers a range of specific cycling medicine and training services, ranging from proactive to reactive. Services offered include:
- Sport massage: For more comfort, as well as faster recovery
- Personal training for weight loss and speed or endurance.
- For increased comfort, power and speed, fit your bike.
- Fitness assessment – Includes tests such as VO2 max and lactate threshold, aerobic threshold, and anaerobic threshold.
- The treatment of injuries related to cycling by physical therapists and physicians.
Cyclist Repair Center staff will include a USCF racer and personal coach/trainer, an athlete, a sports physician, massage therapists, and physical therapists. Additionally, they will have access to a range of specific equipment for these service providers.
Arthur Mendosaâ€“Cadiz will lead the Cyclist Repair Center. Arthur has been a cyclist for many decades. Arthur began his career as a competitive cyclist after completing his undergraduate education. He also worked in the bicycle industry for many years. These years racing provided him with tremendous insight regarding cycling and its effects on the cyclist’s body. Arthur went on to earn a Master’s in Sports Physical Therapy. He was then able to practice physical therapy for many years. Arthur will be able use his passion and expertise for cycling, as well his empirical experience as physical therapist, to offer Boulder a fantastic cycling service.
By locating in Boulder, a cycling town, and offering focused services targeting different types of cyclist, Cyclist Repair Center will quickly generate customers and revenue. The revenue for years two and three are $369,000, $443,000 and respectively.
- To be profitable by the end of year 2.
- In year three, generate revenue of more than $400,000
- Achieve a net profit of at least 10% by year three.
The Cyclist Repair Center is a cycling specialist that provides individualized assessments, diagnosis and treatment. Clients will receive national class service with an emphasis on education, empowering each athlete.
1.3 Keys to Success
- We must keep our sights on training and specific injuries for cycling.
- We offer a variety of services to meet all the needs of cyclists.
- A well-run organization must implement strict financial controls.