972.814.3612
|  jennifer@jenniferherriage.com

Jennifer Raney Herriage

Your Rockwall REALTOR®

  • Home
  • Listings
    • Search Listings
    • Featured Listings
    • Video Walk-Throughs
  • Resources
    • Design for Real Estate Investors
    • Buyers
      • The Homebuying Process
      • Buying Tips
      • School Districts
        • Rockwall ISD
        • Sunnyvale ISD
        • Richardson ISD
      • Rockwall Foreclosures
      • List of Inspectors
      • What is a Title Commitment
      • Fiduciary Responsibility
      • Ready To Buy
    • Sellers
      • Seller Services
      • 4-Step Seller’s Guide
      • Pre-Listing Checklist
      • Cash For Houses
      • Ready to Sell
    • Preferred Vendors
    • Real Estate Partners
    • Lake Ray Hubbard Living
      • Lake Ray Hubbard Events
      • Rockwall Schools
      • Relocation
      • Jennifer’s Favorite Restaurants
    • About Jennifer
  • Blog
  • Contact

Sports Medical Equipment Business Plan

March 3, 2023 By JamesCall Leave a Comment


Sports Medical Equipment Business Plan


Professional Athletic Equipment, Inc., is going to market a protective tool for young athletes. The brand name and identity for the product will be Body Armor. The product is designed to protect the abdomen, chest, and side from injury caused by blunt trauma. The device may also help prevent sudden death from commotio cordis (heart stoppage due to external trauma). This injury can occur in many sports, including baseball. The United States has filed a patent application for the device.

This business plan forms part of our regular business planning. We revise this plan semi-annually.

We plan to market our initial product in the next year. No sales have occurred to date.

On average, sales will be 750 units per month in the first year of marketing. This will result in a total sales volume of $242,550. Management projects that the company will achieve sales of more than $4 million and profitability by year three. Year three profits are expected to be $593,570 before taxes.

Our keys to success and critical factors for the next year are, in order of importance:

  • Production of the first three sizes.
  • Test marketing and basic research to determine product acceptance.
  • Test marketing of multi-channel distribution.
  • Marketing media, pricing, marketing PR and product endorsements.
  • The goal of recouping production costs and first-year depreciation on the initial three molds within year one.

And then:

  • Limiting loss to $200K or less in the second and third years.
  • Reaching limited retail distribution in the third year (2nd sales year).
  • In year three, you will be able to achieve profitable operations

1.1 Objectives

Professional Athletic Equipment, Inc. sets a modest goal of achieving its year-one sales. If we achieve these targets, our goal for year one sales will be just shy of breaking-even. It will also provide us with a platform to grow in year 2.

Here are the sales targets for each size

  • Small’#8211;4500 units
  • Medium–2250 units
  • Large&#82112250 units

These targets will lead to year one sales volume at $242,550. This will be a confirmation of a successful test.

Costs will be controlled to maintain projected margins at these modest sales levels. In the event that sales surpass these goals, additional production can be done and more marketing activity can be initiated quickly. However additional capital will be required in a short time to implement growth. To be safe, sales might be lost in order to prepare for year 2.

1.2 Mission

Professional Athletic Equipment, Inc., an American manufacturing and marketing company, is dedicated to protecting young athletes against tragic injury and death. We intend to make quality, tested products and to make sufficient profit to generate a fair return for our investors. The ‘#8220’Body Armor, our first product, will be sold through targeted direct marketing to parents of young baseball players. The “Body Armor” is intended both to help prevent injury and to improve athletic performance via its confidence enhancing attributes among youthful sports participants. The “Body Armor” seeks to foster the enjoyment of sports by young people. We aim to grow the company and establish our brand as a market leader and innovator within its niche. Once we have established our marketing platform, we intend to finance further growth internally and externally. Additionally, we will be developing and acquiring new products. We will live by Christian values.

1.3 Keys to Success

Professional Athletic Equipment, Inc. is a company that understands the importance of success.

  • High Quality Products. New molds are required and production must start. The initial order must be placed with the suppliers of all components. It is important to ensure prompt delivery and assembly, and keep re-work to a minimum.
  • Marketing. Professional Athletic Equipment, Inc.’s success is largely dependent on its marketing strategy. The “Body Armor” is a new product and consumers must be educated as to its availability and purpose. Controlling media costs to drive sales is key to your success.
  • Management.

Although it’s tempting to expand a business exponentially, Professional Athletic Equipment, Inc. must first prove product salability within certain price points, margins requirements, distribution channels, as well as establish consumer acceptance. After these answers have been found, controlled expansion (which involves increased production and investments in inventory) can then be achieved with confidence.

  • digg Digg this post
  • facebook Recommend on Facebook
  • linkedin Share on Linkedin
  • twitter Tweet about it
  • rss Subscribe to the comments on this post

Filed Under: Businnes Plan Tagged With: equipment, Medical, sports

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FIND YOUR HOME

Click here to search property listings.

Mortgage Calculator

$
  %
  yrs
  %
$

Testimonials

“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
- Dean Lontos

DISCLOSURES

Texas Real Estate Commission Information About Brokerage Service

Texas Real Estate Commission Consumer Notice

About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

© Jennifer Raney Herriage 2017

· Move-in Ready Theme

Website by Hooked On Code

  • follow:follow:
  • Become my Fan Become my Fan
  • Connect with me Connect with me
  • RSS RSS
  • Tweet with me Tweet with me
  • Subscribe to my YouTube Channel Subscribe to my YouTube Channel