Male Gear Wear, also known as Gear Wear, is an Oregon-based retailer that sells men’s aerobic sport equipment. Gear Wear is the best place to shop for gear, as well as the internet/mail order.
Gear Wear is quickly gaining market share by offering the best selection and knowledgeable support staff.
Ashland was chosen for its active and diverse culture. Ashland has a lot to offer. People often sacrifice their jobs for better quality of life. Gear Wear, a Oregon-based L.L.C. Stan Gearboy is the principal owner.
Keys of Success
Gear Wear believes there are three key keys to success in order to be sustainable and profitable. First, customers need to be satisfied by the best selection and most knowledgeable staff. In order to differentiate yourself, the second key is to be aware of the competitive environment. This is related to the organization’s accounting systems. Gear Wear recognizes the importance of strict financial controls.
Competitive Edge
Gear Wear’s competitive advantage lies in the unsurpassed selection and expertise of its sales staff. Gear Wear will have a distinct advantage because it offers multi-sports expertise that is unmatched. The type of athletes that participate in a variety of aerobic sports do so as a part of their lifestyle. It is part of their lifestyle, an activity they enjoy and look forward too. The activities can be a bit painful at times, depending on the intensity, but overall they are very enjoyable. This would also explain why they particate in so many different ones. While some sports are only available during the season, it is impossible to get enough of all of them.
Management
Stan Gearboy of Outdoor Sport Industry veteran, is heading Gear Wear. Stan was involved in two different sports while in undergraduate school. This was his first exposure to aerobically challenging sports.
Stan received his degree and began working for R.E.I. as an outdoor retailer. Stan worked for R.E.I. over many years. Stan learned from the best. Stan was comfortable working within a retail environment. But, he realized he needed to expand his skills if he wants to realize his goals of opening a retail store. Stan pursued his Masters with the ambition of opening his store in the outdoor sector. Stan is the ideal person to help Gear Wear achieve its goals through a combination passion, education, and experience.
Gear Wear forecasts explosive sales for the second year, with an increase in third year. The net profit margin will be low in year two and increase modestly in year three. Gear Wear’s net profit margin appears low for a retail business. However, Gear Wear has enough cash to survive the first few years and build a solid foundation, with loyal customers.
1.1 Objectives
- You will be Ashland’s premier retailer of men’ s aerobic apparel.
- Increase market penetration to 10% in the third year.
- In the second year, you will be profitable.
1.2 Mission
It is Gear Wear’s mission to become the premier men’s sports clothing retailer in Ashland. We will accomplish this by providing the best selection of clothing and fair prices. Our staff will also be able to assist our customers in any way we can. Gear Wear will do everything possible to meet all their customers’ expectations.
1.3 Keys to Success
- You can satisfy your customer’s requirements by providing a variety of options and knowledgeable staff.
- Monitor the competitive environment ensuring differentiation.
- Employ strict financial controls.
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