Cresta Testing, Inc. (also known as the “Company” or “Cresta”) is a global professional services company that has a strong track record in quality assurance and testing. Cresta lowers risk, reduces software development costs, and significantly improves time to market for new systems.
Cresta is a well-respected company with experienced management. They plan to grow the Company by more that forty percent (40%) annually through great customer service, proven competitive strategy, solid customer support, and a dynamic group of people. Cresta’s financials are realistic, and based on conservative figures relative to the industry as a whole.
Professional services companies need to differentiate themselves in today’s flooded market of lowest cost, commodity-based, service providers. Cresta is unique in the fact that all of our services and capabilities focus exclusively on quality control (QA) technology.
Customers understand our identity and it is clear. Customers love doing business with ‘#8220’ specialists. They understand the value of our service delivery team, which is made up of experienced QA experts, who are proficient in the latest QA technologies. Cresta provides the right service at exactly the right time.
Current job insecurity, financial scrutiny, regulatory and business compliance and global terrorism, now requires the aggressive adoption of risk management strategies and actions, to ensure the success of each business-driven, technology solution.
Cresta’’s contribution to mitigating potential risk is significant. Clients can now guarantee the functionality, performance, scaling, and availability of critical business apps and their supporting technology infrastructure. We educate our clients so they can be self-sufficient in these efforts, or we will execute QA activities for them, ensuring that service level and financial management objectives are achieved.
Cresta’s “roots” have grown within the global finance industry. This is where we have our largest client base, and also has the highest level of referenceability. This target market should be our focus for the foreseeable future. It will simplify and control delivery and sales costs, as well as leverage our previous work.
Cresta hopes to be a trusted advisor for each client, and to have the opportunity to prove the importance of Cresta’s value-add.
Cresta’s mission it to offer clients a specialized, reliable and high-quality alternative to in house resources to help them develop and implement international QA/testing methodologies and infrastructures. As a true alternative to in-house resources, Cresta must offer a very high level of practical experience, know-how, business practice sophistication, and confidentiality. Cresta is an easier, more professional, and safer way for clients to implement QA/testing strategies than working in-house.
Cresta must offer the highest quality IT solutions for its clients by providing QA and strategy testing services that reduce risk, improve time-to market, optimize ROI, minimize risk, and ensure the scalability as well reliability of IT environments throughout the enterprise. Cresta must be financially sound, offer high-quality services at a fair price, and provide a greater value to its clients. Development of New York City’s financial services industry will be the initial focus. Services for European clients in America will also be provided.
- Sustained profitability utilizing efficient operational systems to achieve a minimum gross margin of fifty percent (50%) and a corresponding net profitability after tax of nine percent (9%) to be reached by year-end 2004. The subsequent yearly levels are equal to or better than the current leading public IT consulting firm.
- For maximum growth, a strong customer base must be built.
- Cresta’s success depends on a stable and steady environment.
s consulting body where all the basic formal training in selected toolsets is had by end of third quarter 2003 and all consultants are Cresta certified in all the tools and major technologies used in Crestaâ€™s marketplace by end of first quarter 2004.
1.3 Keys to Success
- Leverage Cresta’â€™s positive record and references from marquis clients to close large, qualified transactions.
- Create industry specialization. This will allow you to have a distinct competitive advantage as well as service differentiation.
- Cresta certified consultants should be available to assist with all aspects of Cresta’’s target markets.
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