Skate Park NW is a skate ski resort in Oregon Cascades that offers miles of groomed trails. SP can execute on its comprehensive business plan with little competition and incredible trails.
Skate skiing is a new form of nordic skiing. Skate skiing was created originally by Bill Koch. SP will sponsor races and clinics to increase the sport’s popularity.
SP has three keys that will lead to success. First, its competitive advantage of convenience. SP offers extraordinary convenience to Willamette River Valley clients who would otherwise need to drive to Mt. Bachelor. A well-maintained trail system is another key. The final key is to focus on customer service. Ensuring complete customer satisfaction will greatly assist attracting new customers and maintaining current customers.
SP has targeted two segments of the market: beginners and experts. The beginner segment includes people who have never tried to skate ski but are excited to. The second group consists of experienced skaters, who have tried other sports but are now looking for a winter sport they can enjoy.
SP will implement a three-pronged marketing campaign to promote skate skiing and SP. First, printed materials will be distributed in various retail locations. This includes competitive races from different sports. Advertisements will be published in local sport/outdoor journals. Lastly, SP will sponsor races and clinics which will be used to generate interest in the sport, both from a participatory perspective as well as from a competitive perspective.
SP has conservatively projected profitability to occur in year one. The year two net profit will increase to 9.96%, and 13.26% in year three. SP will bring in $235,082 in sales by year two, and $276,221 for year three. SP is a great opportunity. It addresses a need in the market, has a well-planned business model, and has a highly experienced management team.
1.1 Objectives
- In the Cascades, create the top-rated skate park.
- Skiing can be made more accessible to people who don’t have the time or are unable to go to the slopes.
- Profitable in two years
1.2 Mission
Skate Park NW is dedicated to creating the best facility for skateboarding in the Cascades. This facility will appeal to both professionals and beginners. We strive to satisfy every customer.
Success Keys 1.3
- Convenience: The facilities must be convenient in order to attract sufficient numbers of people.
- To maintain the best quality, trails should be maintained regularly.
- Benchmarked customer support: Customer service remains the #1 priority.
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