NaviTag Technologies, LLC (NaviTag Technologies), is a Massachusetts-based start-up company that was established to create the first location and security monitoring system for maritime container cargo shipments.
Our solution focuses on meeting the needs of two types of customers – companies engaged in shipping cargo worldwide and the government agencies that monitor such movements.
This new technology will enable users to securely record and act on shipping data without relying only on equipment owners and/or partners. This is done by attaching a removable track device to the container’s outside. Throughout the containers journey, the device will report its status and positional information to an Internet accessible central database before ultimately being removed by the recipient and returned to the owner.
We intend to be the market leader in this sector.
This sample plan contains confidential and proprietary information. ]
The Concept
NaviTag Technologies’ mission is to provide shippers and government agencies with a portable, reusable device that can track cargo shipments more accurately than any event-based historical system.
This electronic tag will track the cargo but not the container. It allows the owner to select which cargoes should be monitored. It can be installed anywhere in the supply chains to provide security information. This helps protect U.S. ports by preventing dangerous cargoes being imported.
NaviTag Technologies core earnings will be generated from the sales of these electronic tag(tm) and access charges to retrieve the information. The volume or monitoring required for a particular group determines how many NaviTags they purchase.
NaviTag owners are responsible for paying access charges. These fees are based on the number of units being used. This fee allows the NaviTag owner to access the network and the central database which contains security alert and position data transmitted from the NaviTag.
The Market
We have targeted the container shipping market for several reasons. It is a $120 million industry with significant growth potential. The average annual growth rate of containers shipped in units was 8% in 1990. It is projected to grow by nearly 100% by 2010.
In the next decade, container terminals around the world are set to experience rapid growth, with global container handling throughput expected to reach in excess of 300 million TEUs1 in 2005 and over 400 million TEUs in 2010.
Despite the rapid growth of the container shipping industry it remains fragmented. There are currently over 500 companies involved in shipping containers. Additionally, the U.S. has more than 50,000 import and export companies. The number of companies involved in international container shipping is in the hundreds of thousands.
[1] TEU – (Twenty foot equivalent unit) – an industry measurement of volume for container shipments. Containers come in sizes of 20 to 40 feet. One twenty-foot container is equal to 1 TEU and one forty foot container is equal to 2 TEUs.
Management
Jim Galley
Mr. Galley, a veteran technology professional, has more than 15 years’ experience in the management, operation, application, and product development of technology environments. Galley is the founder of GoCargo.com and was its CTO. In just six weeks, GoCargo.com went from a concept business plan to processing online transactions. Galley is also a Fortune 50 financial officer and has managed a data centre operation.
Bob Magown
Mr. Magown has spent twenty years serving in senior management positions with transportation-related companies. Magown was a founder of GoCargo.com. He served as vice president for sales. Prior to joining GoCargo.com, he was a CAST Ships (CP Ships) employee for 17 years. He held a number of high-ranking sales and marketing roles, including the position of regional director east coast. Bryant College gave Mr. Magown a BS degree with a focus on business management.
Key Financials
Market research and the development of business models were completed.
NaviTag Technologies seeks substantial capital through private equity placement. This is to enable it to carry out its business plan.
NaviTag Technologies has exceptional growth potential. There is huge demand for a portable, efficient and affordable cargo tracking solution in this fast-growing market. Our approach of empowering the shipper with control of the positional information and the development of a selective cargo alert tool for government agencies is the solution to a clearly defined need. This market is available to us and we are determined to take advantage of it. NaviTag Technologies has a unique opportunity. It is based in solid market research, industry experience, and a strong business model. The company offers industry players an exclusive service that is not available elsewhere. This provides immediate benefits.
1.1 Mission
NaviTag Technologies exists to provide timely, accurate information about container cargo status within the supply chain. NaviTag Technologies’ purpose is to give the NaviTag owner control over the in-transit cargo visibility, security information, and eliminate their dependence on third-party equipment tracking systems.
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