ScholarshipAssist supports college-bound students in their search for scholarships. ScholarshipAssist has the ability to increase the amount of scholarships awarded to students. It can also increase the chance of students receiving a scholarship. ScholarshipAssist has a large database of scholarships available and can offer individual consulting to each client.
Keys of Success
ScholarshipAssist identified three key ingredients to success which it believes will contribute to the overall health of the company. First, customers must be offered significant value. A 60% success rate is required to secure scholarships and increase the amount. Financial control is the third important aspect.
The Market
ScholarshipAssist has segmented its market into two distinct segments. First, there are sure-thing applicants. This market segment is most likely to get scholarships. This market segment is expanding at 10% per annum and currently has 93,000 customers. This second group includes questionables, whose needs can be met by ScholarshipAssist’s guidance. This group can support 112,000 people and has an annual growth rate in excess of 11%.
Management
Steve Tracker, a seasoned industry veteran, is the leader of ScholarshipAssist. Steve earned a master’s degree in business administration from Babson College. He has been employed in the financial aid section at Babson college, Fannie Mae and Pew Charitable Trust Foundation. ScholarshipAssist can only succeed with a skilled manager.
ScholarshipAssist has forecasted conservatively that it will sell $172,589 per year for year two and $232.508 for year three. Profitability will increase over the next three years. ScholarshipAssist’s combination of a well-designed business plan in a rapidly growing market and a skilled manager will allow for rapid market penetration in a dynamic market.
1.1 Mission
ScholarshipAssist’s mission is to assist thousands of college students in achieving their college dreams by finding scholarships. ScholarshipAssist will aim to maintain 100% customer satisfaction for all clients.
1.2 Objectives
- Make yourself known as THE resource to scholarship assistance
- At the end of one year, you will be financially independent.
- Within three years, achieve annual sales of $200,000
1.3 Keys to Success
- A comprehensive database with useful information about application and scholarships can provide clients with significant value.
- Help at least 60% of the clients secure significant scholarships.
- Maintain strict financial controls.
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