Today, over 40% of the area’s homes are owned by women. A majority of the area’s rentals are also owned and occupied by women. It is more often than not a woman who visits the hardware store to get repair parts or advice. Today’s hardware stores, which are more and more dominated today by mega-store chains than ever, are often cold and uninviting.
Clara’s Hardware will provide quality hardware products in an easy-to-use shopping environment. Customers will find assistance quickly and be able to complete the task right away. Clara’â€™s Hardware will also be focused on anticipating seasonal requirements of its customers, and offering the highest quality products at competitive pricing. Most importantly, Clara’s Hardware will make the additional 15 minute drive to a mega-hardware store, too far to go and too expensive to entertain.
In Gilmore’s South Gate section, the demographics of home ownership have changed dramatically. Women now own over 40% of the local homes. 60% of the rentals in the area are also owned by women. Most often, it’s a woman who now heads to the hardware shop for parts and advice. Today’s hardware stores, which are increasingly dominated by mega-store chains like Walmart and Target, are often cold and uninviting. They also take longer driving times. Clara’s Hardware has the unique ability to benefit from this new way of life. Conveniently located to serve the South Gate area, Clara’s Hardware offers parts, material, and advice to tackle any home repair, as well as lawn care. Clara’s Hardware focuses on helping customers identify what they are looking for as soon they walk in the door.
Clara’s hardware will be in competition against:
True Value Hardware has redesigned its chain stores to be more appealing to women customers. A wider range of decorative knobs and drawer handles is available, in addition to improved lighting and organization.
McGukin hardware is owned by mom and dad. This store stocks hardware, as well as other goods so that women need only go to one place to purchase everything they want.
While there are many other shops in the vicinity, none of them have the same views as clara.
Clara believes that a local hardware retailer can provide a reasonable selection and competitive pricing in the most important product areas. They also offer a customer-friendly shopping environment that will ensure repeat business.
The store will be well-designed to attract customers and increase sales. Clara’s Hardware expects to grow at a steady rate. The store will achieve profitability in the sixth month.
Financial Highlights for the Year
Finance is required
Clara Johnson, our founder, will give us $80,000
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