Opportunity
Solution
We are the solution. The dollar store.
Market
We expect sales growth to continue as consumers discover that there are many quality items at affordable prices. Our pricing is designed to encourage quantity buying and will appeal to consumers with fixed budgets.
Our target market is the Bend and Redmond communities with lower incomes. This includes students, seniors, working-class people, and those who are price conscious and want to get the most for their money.
Concurrence
Consumers demand quality customer service, fair pricing, and a convenient location.
Competition is very tough with customer service and location key components. It is very important that the store has the right selection of merchandise.
Why Us?
The Dollar Store provides a variety of interesting merchandise options at bargain prices. Dedicated to customer service the Dollar Store will give its patrons the kind of service that is respectful and prompt. The Dollar Store employees will be treated professionally and given fair compensation. Dollar Store wants all customers to feel they are getting Fifth Avenue treatment, but at a fraction of the cost.
Expectations
Forecast
The Dollar Store is able to open and sustain operations throughout the first year. Due to their large capital investment, the owners will be able to offer a unique, innovative store that caters for the needs of those with low incomes like the elderly and those living in Bend. The successful operation of the Dollar Store will provide a customer base that will allow it to be self-sufficient.
Financial Highlights by Year
Finance is required
As follows:
Ted Brinkman $60,000
Jim Spencer $40,000
Additional $20,000
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