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Jennifer Raney Herriage

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Resort Hotel Ski Lodge Business Plan

March 3, 2023 By JamesCall Leave a Comment


Resort Hotel Ski Lodge Business Plan


The Silver Bear Lodge, located just three blocks from Crest Valley Resort, is accessible via the free shuttle. Located in the recently expanded Crest Canyon area, Silver Bear Lodge will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge offers a common-area outdoor spa, as well a store and front desk.

Each year, over 150,000 skiers and nature lovers visit the Bear Valley Resort area. On average, visitors spend over $250 million, annually, for lodging, food, and recreational activities at Bear Valley Resort.

Marty Snyderman & Luke Roth, co-owners and operators of Silver Bear Lodge, will operate it as a skiing resort from November to April. Silver Bear Lodge is open during the spring and summer months (May to august). The lodge will close during September and October.

1.1 Objectives

For the first three year of operation, Silver Bear Lodge has the following objectives:

  • Exceeding customer’s expectations for luxury apres ski accommodations.

  • Ensure that 90% of peak hours are occupied.

  • Assemble a competent and experienced staff.

1.2 Mission

The mission of Silver Bear Lodge is to become the number one lodge of choice with visitors to Bear Valley Resort.


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Filed Under: Businnes Plan Tagged With: hotel, lodge, resort

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“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

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