Although we are lucky and arrogant, our place in the market has allowed us to change the face of the real estate industry. Our current business plan does not reflect the impact of ecommerce and its growth. The Internet, in our opinion, is just a tool used by our company to supply services directly to an agent’s home office, but still conform to all our legal obligations under state and federal laws. Our company has the option to pay 100% commission on all sales for our agents, a status that is reserved only for the best realtors. They pay $200 per month plus $100 for each listing and/or sale. We can still achieve this feat if you look at our projections. Agents save thousands of money, making it imperative that they join our company. We make a large profit, and customers also save a lot. Amerihall Realest (r) is the title that Amerihall agents are given after they demonstrate the highest standards of professionalism, knowledge and expertise in the real-estate industry.
The partners in this program are very capable in the automation of businesses as well as knowing the needs of real estate agents. With the Web’s ability to change quickly, we were able create a site that addresses the needs of the realty industry. This website is accessible to all parties, including clients, suppliers and real estate educational services. Our company is able to provide continuing education classes for agents only through our website. Agents can access the courses from their homes, and pay a fee. The process will be complete all the way down to automatically filling their state license renewal through the appropriate agencies.
We are, in simple terms, “the future of realty” and, with the help of the following organizations, we believe that this will revolutionize the realty industry.
1.1 Strategic Alliances
AT&T is able to supply all our Web needs. We also have automated servers created specifically for our agents that allow them to receive their calls via our virtual floor time plan. Each agent will get an extension number. When clients call our tollfree phone number, they will need to enter the extension of the agent. This call will then be forwarded directly to the agent’s home office. If the client doesn’t have the extension number of the agent they are calling, they will be asked to choose another option. This will send the call to the Amerihall agent closest to them. AT&T understands the importance of our business plan. They anticipate that our growth will accelerate so they had to automate even more systems. Their projection, which is independent of our own, is 10,000 within the 1st year and an anticipation for 100,000 transactions on their network before retooling their system. Their strength in our future lies in their ability to supply all of our potential clients with wide-band Internet access through cable modems. We are currently considering a script page for our agents that would allow them to sign up easily and offer a discounted program for installation. This will allow our agents easy sign-up and a discounted installation program, and will also allow our agents a direct link through our website, promoting fast Internet access at discounted rates. The growth of our company will directly depend on the speed with which clients and agents adjust to technology. AT&T is the best choice for these future products.
Bank of America is the provider of most services to our company. In preliminary discussions with our Web developer, they recognized that this company would be a great asset for the real estate sector. The merchant services they provide are tailored to our special billing needs. They also have a special script that our Web developers created to help Amerihall agents. Amerihall has developed a system that allows agents to deposit their escrow check directly into our corporate account. This can be done from their virtual office terminal. The electronic transfer can be done instantly. It will also print a receipt of direct deposit immediately to the printer. This service is unique in the industry. The bank will also certify our escrow accounts on a monthly basis providing our clients the highest quality control in the industry.
These measures exceed all state requirements. Bank of America’s software developers are currently developing new features to enable agents and clients to track the transaction from start-to-finish.
Sterling Capital Mortgage has been established as a national broker firm for residential mortgages. Our agents have the opportunity to access our website exclusively online and conduct a credit check on clients. This is at no cost to them. Instantly, the server will generate a prequalification email that allows clients and agents to submit offers to purchase particular properties. This system was also created for Amerihall and its members.
Lowen Signsis the biggest real estate sign manufacturer. They have developed a dedicated Web page for our agents to order their personalized Amerihall signs and ship them directly to the agent.
1.2 Service Description
Agents will have the opportunity to access our product via the internet, allowing them to manage all aspects of real estate. They have already gained access to our multiple listing services through the Internet. They can then post their listings and report on their sales. We want to provide them with all the services offered by a traditional office, without having to ever visit that office.
Agents can choose a duty and be placed on the right page.
Agents need to order paper materials. Simply visit our vendor section and choose the style, quantity, personal information, and design they wish to have printed. This website will be connected with a printer which will fill the order, and then ship the material directly back to the agents’ home offices. We ultimately would like to see the event as totally transparent to the agent and make it seem to be just another service provided by Amerihall. This system could also be used for house signs, Errors & Omissions Insurance policies, home inspection agencies, real estate lawyers, and property lawyers. We will also offer a website to a nationally-recognized mortgage company. The client can also enter their personal information. After completing the credit check, the site will download a prequalification document for the purchase.
Our system allows agents to be charged with credit cards for all services, as well as monthly fees.
Our company will have a blanket Error & Omissions policy. Amerihall will pay an annual fee to the insurance carrier and charge agents a fee of $60 each quarterly.
Finally, we will provide all agents with a national toll-free number. This number will also be advertised on Realest(r), which includes their extension. Toll-free numbers will be called and the caller will then be asked to provide the extension. The agent’s home office will receive the phone call.
It will also become a company-wide number, which will allow us to market the number to all prospective clients using traditional advertising. AT&T automation will forward the call to the agent if a prospect calls the number. If Amerihall Realest(r), fails to locate an agent in the area, the call is returned to the corporate office. After that, it will be referred to an agent who is not participating with an agreement to pay 20%.
This feature will allow us to pay for national advertising to increase our public attention, without having to over-burden the individual agents with high advertising costs. We will be working in-house to develop all features for the phone as technology advances.
Our agents will be able to access a live online help desk during business hours to address any questions or concerns. A 24/7 online help desk will be available via email.
Agents will also be able download all forms necessary for the sale or management of real estate through the website.
The virtual office will use NetMeeting live chat to allow all agents (with the proper equipment) to communicate and answer questions directly with our staff.
We would also like to offer all the agents their own email address that corresponds with their Amerihall image.
1.3 Description of Company
Amerihall was created from the merger of various real estate companies that were both franchises, and partnerships. Hall Properties Realty, Inc. has been operating for over 18 year with ownership in a commercial property sales and management company. Hall properties also held franchise rights for D.B.A. residential property franchise. Re/Max Junction. We have refocused our real estate sales efforts on creative marketing with the help of technology.
We found flaws in all aspects of real estate selling technique. Traditional real estate offices follow a plan in which brokers provide an office and basic equipment (i.e. phone, fax, computer, printers). They will also supply all necessary requirements as required by state law. The company will have a business location that can be inspected by appointed agencies during normal business hours by the state. All documents necessary for the operation of the business and the office will be available for inspection during the designated hours. They are required to provide at least one designated agent who will answer any questions regarding real estate.
There is no limit to how many agents can be registered under one broker’’s license. However, the state does have a rule about how many agents must be displayed prominently in the office.
In the traditional office, the company receives 20%-50% of all commissions received from sales generated by the agent. This could amount to many thousands of dollars. Agents still get charged for miscellaneous items which can easily run into the hundreds of dollars each month.
The Re/Max fee is a desk fee that is charged monthly on a triple net rental. An agent will pay an average $2,000 per month in desk rental, and a shared fee to cover all expenses such as utilities, salaries, supplies, and so on. ).
In both cases the agent remains responsible for personal advertising set up to benefit the office. They will not get the maximum return on their investment.
Our plan is to take advantage of the Internet and provide individual agents with the ability to work out of their own homes using a computer, fax, and Internet connection to service all of their clients’ needs, thus eliminating the overhead of an expensive office. The agent gets to advertise in a fashion allowed by law and receives all the proceeds from their investment. Amerihall agents receive a flat fee from our company of $200.00 per monthly and $100.00 per transaction. In return, they receive 100% of their commissions.
Amerihall was founded to transform real estate business. We reduce the expense of traditional offices by replacing them with virtual real estate offices that are online. We are literally saving real estate agents $30,000 to $50,000 per year, which will increase their profits and put them in a position to underbid all other conventional realtors in the commissions charged to consumers, ultimately saving the consumer thousands of dollars on the sale of the property.
1.5 Financing Requirements
The company’s owner has invested $125,000. The rest of the funds will come from new members and services sales.
We are only interested in seeking out outside funding for national expansion. The funds will go towards marketing Amerihall in the United States. A direct marketing campaign will be implemented using lists that were obtained from the state licensing agencies under the Freedom of Information Act. We will modify our campaign to adapt to the various state laws and regional policies that are associated with real-estate agents.