RJ Wagner & Associates Realty, Inc., a Texas S corporation, is domiciled in Texas. Regina Wagner, a principal investor and stockholder, is the corporation’s capital. Regina Wagner is a licensed agent and the sponsoring brokers for this business. This licensed broker will sponsor independent contractors licensed real estate agents in Texas. The corporation will provide real estate services.
RJ Wagner & Associates Realty, Inc., opens its doors to the public in July. The office is in Houston, Texas (Champions Area), in the Greenwood Square Shopping Center. It provides services to the Metropolitan Houston residents with higher incomes.
The broker of this firm is a strong representative of trustworthiness and reputation. He has published a real estate book, as well as real estate organizational programs that are available in bookstores and superstores of the Dallas Association of Realtors. For the past year novice licensed agents have enjoyed the organizational tools and guidance offered in the book Texas Real Estate/The Mobile Mentor.
1.1 Objectives
Our primary objectives are:
- Be a profit-making organization that allows us to take advantage of any other real estate investment opportunities that become available.
- Recruitment and hiring of self-motivated and successful sales professionals.
- Minimum 15 sales people must be kept in your office.
- Create a solid corporate image in the specific target market.
- To establish good working relationships and begin working as a team, promoting communication and suggestions from all participants.
- In our third year, or sooner, we aim to be the Champion’s top brokerage firm.
- In just 12 months, you can see a positive ROI.
We believe that the professionalism of the corporation’s manager and its sales associates will allow us to reach the above-mentioned targets. Individuals gaining a real estate license leave school with the knowledge of the real estate laws and procedures. High turnover is possible because agents don’t receive training beyond what the law and regulations require. Once an agent has obtained a license, the only way they can obtain the training required for the sales and marketing profession is to get it. This training is available at a high price to the agent. Most agents cannot afford the training required to start their career. In addition, the average real estate agent’s earnings are very low compared to the industry.
The office environment we will be providing will be productively arranged yet inviting to the agent as well as the client. Every day there will be an office location with a daily routine/schedule for marketing. Agents will have the chance to be guided every day through a marketing plan in order to win clients. They can choose to follow the training and guidelines provided, or they could follow their daily routines. We will provide guidance and stability to help the new agents make more as real estate agents.
Our company has an agent who sets a goal to get one buyer and one seller each month. On average, $150,000 per sale, this would bring in $6,750 per months. Twelve months equals $81,000. Regina’s goal in being a broker is help each agent to achieve this goal.
This would result in a profit of $2,250 per months X 12 month = $27,000 for the entire year X 15, agents = $405,000. This includes sales from active brokers. These commissions would amount to $9,000 each (100%) to this corporation. The broker will receive a salary from the corporation.
1.2 Mission
This plan is intended to be a guide for starting and running a new company. It also serves as a foundation for a separate, more detailed marketing plan. The following is a summary.
- RJ Wagner & Associates Realty, Inc. has three objectives: to make a profit, to grow at a challenging but manageable pace, and to adhere to the Texas Real Estate Commission’s ethical codes.
- RJ Wagner & Associates Realty, Inc.’s first mission is to recruit Texas real-estate agents.
The agents choosing this firm will receive top commission allowing them more financial advantage for advertising in order to gain more business.
While doing so, the company will continue to build its position in the target area by continuing to provide superior customer services to clients and sales associates.
As you can see, the plan is projected to grow rapidly as more agents join and generate high net profits over three years. This plan, along with a detailed marketing plan, will make RJ Wagner & Associates Realty, Inc. a lucrative venture for both the owner and the contracting agents.
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