UPer Crust Pies will be a specialist in meat, vegetable, or fruit pies using traditional family recipes from the Upper Peninsula of Michigan. Our pies will always be freshly baked and available for purchase at our retail locations. Our frozen pies are available in both individual and family sizes. Our products are low-fat and free from genetically modified foods. They will also be accompanied by a selection of fresh premium salads.
By importing our products directly from a private label bakery in the UP we avoid high labor costs, expensive investment in manufacturing and production equipment, and additional warehousing and production facility costs. Our major costs will be limited to product purchasing, shipping and cold storage.
We intend to expand the business through additional retail outlets. Our focus is on developing a business plan that allows for franchise opportunities. UPer Crust Pies can quickly establish itself as a market leader by obtaining an exclusive import licence that could be used for selling frozen product through bulk wholesale food chains or supermarkets.
We identified four keys to our success. The first is to place stores in high-traffic locations. The second is our unique value-forâ€“money product line. The third will focus on customer service excellence and education. The fourth key will be employee retention via training and internal promotions.
The proposed business location for the first UPer Crust Pies store will be in downtown Yubetchatown. There are currently five locations that could be considered. UPer Crust Pies aims to target three market segments within its core metro district. Our largest market is young adults and businesspeople (42%). The next largest market and one with the highest growth potential is families with kids (36%). Our final target market will include students (15-24 years old) and students (22%).
Our marketing strategy will be to attract new customers, educate those customers and then create a loyal customer base. UPer Crust Pies aims to attract customers with high-visibility signs, flyers in print media, flyers, entertainment books coupons, wordofmouth advertising, strategic alliances, and flyers.
We believe in a culture of happiness and promoting employees who enjoy their work. We will continually assess all aspects of the business and interact with our customers personally, evaluating food choices for popularity and keeping favorites on the menu as we rotate weekly and seasonal specials.
UPer Crust Pies Limited Liability Company. Lina Mackinac Gogebic and Olie Mackinac are the current owners of all membership shares. The intention is to use some of these shares for capital raising. UPer Crust Pies currently seeks a bank loan along with a private investment contribution from outside investors. Three months before opening, the majority of these funds are used for corporate design and remodeling. Lease payments will also be made.
Start-up costs include initial inventory for the first store including shipping and cold storage fees associated with the product. You must purchase equipment assets like a commercial oven, pie warmers or ambient display cases, as well as refrigerators, freezers, and other one-time furnishings. UPer Crust Pies also anticipates that liquid cash will be required to cover operating expenses and unanticipated expenses.
UPer Crust Pies has forecasted a modest growth rate for the first year of business. In the second, the company will open two more stores, and in the thirties, they will add two new stores. The gross revenue will rise in the second and the third years due to the addition of these stores. Comparatively to industry standards, we have predicted a very conservative increase rate for the first 3 years of operations.
- Record first-year sales of over $120,000
- Maintain a healthy median gross margin.
- You should create a business structure that will allow for growth.
- Five locations will be opened by the end of 2013.
Our main goals are customer satisfaction and education. We will strive to achieve the highest standards through exceptional customer service and consistent product deliveries in a comfortable and friendly environment.
We strive for fair and responsible profits that are sufficient to maintain the company’s financial health and enable us to continue our growth and development. Responsible profit will fairly compensate owners and investors for their risk and reward employees for their hard work, loyalty and commitment.
We are committed to employee welfare, participation, as well as training. All employees will be treated with dignity and respect. It is our responsibility as employers to provide an environment conducive to growth and development for employees.
1.3 Keys for Success
- Locations: visibility, high traffic patterns, convenient access.
- Store design should be visually appealing and create a relaxed atmosphere that allows for efficient and fast operations.
- Unique products: differentiation, competitive pricing, no direct competition.
- Quality control: Consistency, cleanliness, and a policy that is not genetically modified.
- Service: friendly, professional and informative.
- Marketing: Positive image and educational word-of-mouth advertising
- Training, continuing education, and recognition programs can all be used to retain employees.
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