Paintball games are the next big thing within the sporting industries. As the #1 sport for growth, paintball is up more than 84% to 9.4 million U.S. players within the past five years according to the National Sporting Goods Association. Harquebus Paintball, Inc., or HPI, will start off as a small, retail paintball shop in Bombarde County, Ourstate. HPI’s location is prime because it has only 2 other poor retail painting shops which create very little competition.
HPI will be a specialist in the sale and repair of high-quality paintball equipment, including guns, accessories, magazines, and apparel. The company also hosts local tournaments and provides quality services such repairs and upgrades. This year’s first year’s sales totalled $1,920,385 and HPI is now profitable. To serve the customers needs, all employees must be knowledgeable in the various types of paintball. HPI will be able to compete with the few competitors that do exist by offering an online shop, competitive pricing, a greater selection, host sales, promotions, gift cards and other benefits.
Harquebus Paintball’ is a great opportunity to enter the niche paintball market. The market, which is quite new, is growing rapidly and is not yet capitalized with strong nationwide competition from chain stores, making it almost impossible for other companies to enter the market.
Future Plans and Expectations: HPI’s main future goal will be to expand greatly through physical storefronts, unique high-quality paintball fields, as well as e-commerce transactions, and to dominate the retail paintball market, first throughout Ourstate, and from there…the entire nation via franchising. Harquebus Paintball is the ‘#8220â€™ Best Buy in the retail paintball business.
Keys of Success. HPI knows that for success to occur, certain factors (or “keys” to success) must be followed. This includes hosting sales and promotions as well as having a wide product range to choose from, service products sold and having a clear understanding of the industry.
Ownership: HPI’s CEO Padraich Petard and COO Geoffrey Gunnar own the corporation. CFO Petra Pistolero will manage day-to-day operations such as inventory management, financials, accounting, financials and sales. Dolores Derringer will manage HPI’s advertising and Claude Carabinerie will oversee HPI’s service department.
Requirements. HPI will need to start-up money for purchase of assets and expenses, such as corporate identity/forms/remodeling, rent, store equipment, inventory, cash reserve and advertising. expenses/assets.
Products: HPI will sell a wide variety of quality paintball products such as guns/markers, paintballs, upgrades/accessories, apparel, magazines, paintballs, and hoppers via its physical and online store. You can only get repairs or upgrades to your equipment in the physical shop.
market: This will be HPI’s market audience, which will consist of males between 12-24 years old who actively play (actively = at least one month) paintball games in Bombarde County. Through market research, HPI found that approximately 3.9% of Bombarde County males ages 12-24 actively play paintball, which comes to approx. 2,144 players. The NSGA (National Sporting Goods Association) states that paintball has experienced an average growth rate of 16.8% over the past five years. Therefore, HPI believes that paintball is not a fad and will continue to grow steadily throughout the country. HPI’s marketing strategy focuses on hitting hard and quickly, dominating its local markets from the beginning, and blowing out the competition through local advertising and grand opening giveaways. Sales and contests are also included.
Industry. The HPI industry is retail paintball. This includes online dealers and physical dealers. There are pros to both being an online and physical dealer. A physical dealer has the disadvantage of having a limited product selection and low pricing competition. HPI will convert the cons of both online and physical paintball dealers into pros. Harquebus Paintball would then be a dominant paintball retailer.
There are many factors that affect purchases in retail paintball. HPI will make use of all these factors to increase sales, and improve profit margins.
Benefits: HPI has many advantages over the rest, such as hosting promotions, gift card, membership discount codes, product servicing, online shop, greater product selection, attractive clean store and team sponsorship. Having these advantages will give Harquebus Paintball a much stronger chance of gaining customers.
Strategy HPI will win/maintain customers using its sales strategy. This will include promotions, sales, gift cards or membership cards, as well as product selection. All of this is something that local competition cannot do. HPI projects explosive first year’s sales, and a corresponding net profit.
Web Plans: HPI will have an online home at HarquebusPaintball.com, where potential customers can view and purchase in-store products all from home. Customers will also be able to order online and pick their merchandise up at the store. This will eliminate any shipping charges or waiting periods. HarquebusPaintball.com will host community paintball news, and have an employee login so that employees may check online for certain duties they may have, and their work schedule. Advertisement for HarquebusPaintball.com will be through in-store banners, TV and radio, web banners, and search engines.
Breakeven. HPI estimated the monthly sales required to break even with all expenses and liabilities. HPI does not expect any trouble with meeting this obligation as long as the “keys to success,” and certain goals and objectives listed throughout this plan are achieved. Rent, utilities, insurance and payroll taxes are the current expenses and liabilities.
The purpose of this plan is to provide in-depth detail on how HPI will achieve everything stated above, from its marketing plans to its projected revenues all the way to its web plans.
Harquebus Paintball will strive to provide its customers with 100% satisfaction through promotions and sales, a wide range of quality products, great services, and in the future, beautiful tournament-like fields, with its friendly staff that is highly knowledgeable in the field of paintball.
HPI will strive to meet its customers’ demands and needs. The research department at HPI will provide the store with current inventory, trends, improvements on areas that our competitors have made, and what the competition doesn’t.
Harquebus Paintball aims to achieve two sets of goals. One is the short-term, which will be the major focus for three years. The other is the long-term, which will primarily be ideas for the next four year or until the short-term goals are achieved. The long-term, ‘#8220’ ideas will be HPI’s primary objective once the short-term goals have been achieved.
- To become the leading paintball retailer of Bombarde County by selling and servicing at minimum 50% of the paintballers in the region
- Bombarde County’s premier paintball shop hosts the best promotions, sales and selection.
- Selling product/services in the first year at a high rate of sales, sufficient to meet HPI’’s approximate breakeven revenue.
- Each fiscal year, increase sales by 10%
- Open a high-quality paintball facility and another HPI retail location in southern Bombarde County.
- Three more Harquebus Paintball retail shops and fields are open, one in northern Bombarde County and one each in Howitzer County and Cannonade County.
- Franchise Harquebus Paintball retail outlets are available throughout Ourstate, as well as the rest of the U.S.
1.3 Keys to Success
These seven factors will determine Harquebus Paintball’â€™s success:
- Sales and Promotions: HPI will host weekly and monthly sale and promotion opportunities to bring in customers and beat out the competition. To attract new customers and potential loyal ones, there will be a grand opening sale.