Green Office addresses the market need of environmentally-friendly office supplies. Green Office was founded as an Illinois Corporation. Stan Cooksey, the main shareholder, is the founder. Green Office can serve many customers, including companies and government agencies.
Green Office will sell eco-friendly products that use recycled materials, reuse â€œrechargedâ€ existing parts, or use non-toxic alternatives. Green Office will be selling recycled paper. These products include notepads, paper envelopes, copier papers, common office supplies and correction fluid.
Green Office has identified three segments in the market. The first market segment is corporations with a 12,000 potential customers and a growth rate of 8%. The second category is government agencies with a 11% rate of growth and 7,886 potential clients. The last category includes assorted customers. It has a 7% annual growth rate and 56.888 potential customers.
Green Office will offer a complete range of office supplies, to become a one-stop shopping place for supply needs. Green Office will offer unparalleled customer attention. It understands that shopping should be easy and enjoyable if it hopes to develop long-term relationships.
Stan Cooksey, will lead Green Office. Stan obtained his undergraduate degree from University of Chicago. Stan was the Government Agency Unit Regional Sales Manager at Symantec Software. Stan completed his Executive MBA at Symantec while working with the company.
Green Office is supported with a proven business plan, market segments that have been carefully identified, and a top-notch management team. Green Office forecasts sales of $818,000 for year two, and $1,004,000 for year three. The second year will bring us profitability.
- To become the premier source of environmentally-friendly office supplies.
- Green office supplies should not cost more than 10%, and often are the same price as non-green supplies.
- Within two years, your business will grow quickly and be profitable.
It is Green Office’s mission to become a leading vendor of environmentally-friendly office supplies. Green Office will become a market leader offering a wide, price competitive selection with the finest customer service.
1.3 Keys to Success
- Offer environmentally-friendly office supplies at competitive prices.
- Secure large contracts with corporations and government agencies.
- Fiscal efficiency can be achieved through strict financial controls.
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