Family Fair, Incorporated plans to buy the Market Plaza Theater, and turn it into the “Market Plaza Showplace” (Showplace), a live entertainment center in Trinity, Texas’ densely populated Market Plaza neighborhood. Family Fair plans to restore the historic landmark, which is situated amongst the Market Plaza Business Center’s many shops and restaurants. There is no operation of this type in the immediate area, and live entertainment available in the community is limited to local clubs and bars.
The Showplace offers high-quality entertainment in an elegant, charming and clean environment. The Showplace will provide family-friendly entertainment for those who otherwise would have to travel to other cities.
It will produce immediate cash and excellent returns for its shareholders. Revenues projected in this plan are based conservatively on two regular shows per week and a minimum of special events. No revenue is projected for special artist showcases, weekday “Branson, Missouri” type productions, or holiday season special presentations. Other than the revenue generated from regular showcases and private events, the facility will be advertised to large companies for special corporate events. The facility will also be used for audio and video recording services and sponsored broadcasts.
Family Fair’s Executive Team has the expertise, experience and dedication to make it a successful venture. It will quickly be a popular entertainment venue in Southwest and gain national exposure. An appendix includes financial information.
1.1 Mission
Family Fair, Inc. is a producer of high-quality, affordable entertainment at the Market Plaza Showplace. It offers family-oriented live entertainment in private functions that are accessible to all who don’t want to travel far to enjoy similar activities. It generates cash immediately and makes a great profit. It creates a glamorous, rewarding environment for employees. It also provides excellent returns to its owners.
1.2 Objectives
- Launch the venue by holding a grand opening event.
- To make a healthy net profit within the first year.
- To double gross revenues in the second-year of operation.
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