Recycled Riding Dreams will offer quality used motorcycles and motorcycle parts to a growing market of motorcycling hobbyists. Recycled Riding Dreams is a great choice for beginners. It offers a low price and a quality bike that won’t break the bank. Quality used parts can reduce the cost of repairs or modifications by up to 50% to 75% for the more experienced biker.
The biking industry has grown a completely new customer base over the past ten-years among baby boomer guys, ages 40 to 64. This age group saw twice the motorcycle sales last year than young men aged 18-25. Montclair saw motorcycle sales surpass $6 million in 2000. Sales are expected to increase by 15% this year.
Montclair is a city of 650,000 residents with an average income of $28,000. The city hosts seven motorcycle organizations, and sponsors an annual cycling race as part of its spring celebration.
Brian Jefferson, owner and operator of Recycled Riding Dreams Motorcycling is one the most prominent and well-known Montclair motorcyclists. Brian is the president of the largest motorcycle organization in the city with over 800 members. Last year, Brian lead the motorcycle parade during the city’s spring celebration.
Recycled Riding dreams is one of the most sought-after shops in the area because of Brian’s connections with the motorcycling community.
1.1 Objectives
Recycled Riding Dreams has the following objectives:
- Capture the majority of the used motorcycle business in the Montclair.
- Customers can expect a superior service at a lower price.
1.2 Mission
Recycled Riding Dreams has the mission to become Montclair’s primary source for used motorcycle components.
Success Keys 1.3
Recycled Riding Dreams can be a great success.
- Refer customers.
- Exceeding the customer’s expectation for quality, timeliness and price.
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