Earthly Clean is an environmentally-friendly cleaning product company that uses multi-level marketing (MLM). Earthly Clean has been founded by Devon McGregor. The company was registered as an Illinois LLC.
Earthly Clean has a range of non-toxic and environmentally friendly cleaning products that can be used for any household use. Earthly Clean is finalizing a contactual agreement with a major cleaning supply manufacturer for the production of a complete line of private label products. Earthly Clean buys direct from the manufacturer, so product prices will be very competitive. Earthly Clean finds it very valuable that the manufacturer will allow Earthly Clean orders of as little as $150. Earthly Clean can use this information to help them achieve efficient inventory management. Products that will be part of the initial product line include: all purpose soap, bathroom cleaner, basin/tub and tile cleaner, detergent, window cleaner, bleach, laundry liquid and a variety of different air fresheners. Earthly Clean offers high-quality products at competitive prices.
Earthly Clean sells products to two groups of customers. The first segment are individual consumers who are purchasing the products for personal (household) use. These are consumers who care about the environment and want non-toxic cleaners in their home. These are people of the younger generation who are politically liberal and are open to making a difference in improving our environment.
The second target segment is made up of a small group of customers who are not in the first segment. Some of these people will be recruited to become distributors. A distributor is an individual who sells Earthly Clean products independently to their set of customers. This segment is made up of actual consumers who buy and use products. This creates a sales force who believes in the products they sell. If the distributors in this group are able to recruit distributors, they receive a commission. This is how the MLM business model works. Earthly Clean sells its products to consumers. Some of these consumers become distributors, which in turn generates revenue for Earthly Clean. These new distributors can attract more people to buy, and they make money both on the sales of their own products as well as on all the sales made by their salespeople.
An Efficient Distribution Model
This is a cost-effective distribution method that allows products to be purchased privately from their manufacturer. It ensures the best quality and lowest prices. They are then shipped directly to the consumers. The old bureaucratic distribution structure with enormous corporate profits is no longer necessary. MLM business models are often confused for pyramid schemes that are illegal in the U.S.
Pyramid schemes offer compensation for new salespeople. It is possible to promise financial rewards for more people you recruit. This does not depend on what the people sell. Herein lies the crucial distinction that regulatory authorities analyze when determining if a business is a pyramid scheme: the way compensation is rewarded. If it is based on recruitment it is presumed illegal. Earthly Clean only compensates distributors for sales, an effective and efficient sales and distribution system.
Earthly Clean is a dynamic new business that combines individuals’ passion for making a difference in the world with the opportunity to earn money. Earthly Clean can quickly generate steady revenue by carefully applying the multi-level marketing model. Sales forecasts show that the sales for years 2 and 3 will be $125,000 and $90,000. Net profit for the same years will reach 4.19% and 8.66%.
Earthly Clean’s mission consists of the creation of an environmentally-friendly distribution company that utilizes grassroots and network marketing techniques to promote the product and make meaningful contributions to the environment. Earthly Clean exists for its members to support each other and the environment.
- To create a profitable company that sells environmentally friendly cleaning products.
- Design an organization that compensates individuals for sales made by other people that they recruit.
1.3 Keys to Success
- Distribute only quality, environmentally friendly products.
- To recruit new people for the sales team.
- Establish the company on solid foundations of integrity.