Martin Cove Brewing Company in southern Oregon has been a highly successful microbrewery for the past three year. The company is located in Medford and has seen an increase of 15% in sales each year. Martin Cove Pilsner as well as Red Ale are two of the company’s product lines. Martin Cove Brewing Company will achieve $520,000 in sales this year. This was made possible by an initial investment from $150,000
Martin Cove Brewing Company makes its beers with 20 barrel batches. Our brewers pay close attention to each batch. To ensure consistent excellent taste, the latest brewing technology is seamlessly combined with traditional methods of brewing to create a blend that’s both modern and traditional.
Martin Cove Brewing Company intends to expand its distribution into select metropolitan areas of Oregon. Martin Cove Brewing Company, which has enjoyed a high popularity in the area over the past three-years, is now looking to expand its distribution throughout Oregon. A new product will also be launched by the company, a German Marzen-style Lager. The expansion plan will be supported by internal cash flow and funding from the owner. Based on the success of current sales with southern Oregon’s target customers, the projections for the next 3 years are based upon the actual sales results. Sales revenues will grow to $1.2million by Year 3 if this plan is implemented well.
Martin Cove Brewing Company uses the same sales strategy that helped to build Medford’s sales: Remove all obstacles between yourself and the customer. Martin Cove’s products will be tasted by the customer, who will then know the quality of the craftsmanship.
Martin Cove Microbrews can be found in bars and retail outlets such as corner shops and local markets. It will also aim to distribute through supermarkets, but it is envisioned that getting shelf space in national supermarkets will be more difficult and more expensive.
1.1 Objectives
Martin Cove Brewing Company is focused on the following goals:
- Establish strong relationships with local beer distributors in selected sales areas.
- Ensure tight control of costs and operations during expansion.
- Keep the company’s high-quality products.
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