Elite Medical Transcription is a high-quality, low-error rate provider of medical transcriptions. EMT will focus its efforts on two segments of the market: doctors who practice alone and small businesses that employ psychologists. These two segments represent the largest consumers of outside transcription service. EMT can also be used to serve other market segments, which have more frequent service requests.
EMT will be able to provide the ease and accuracy of modern software that is not available to Eugene’s medical community. Additionally, they will have extensive training requirements for their staff to insure highly qualified transcribers.
EMT will be able to quickly expand its market share due to these competitive advantages. The company will be profitable in eight months, and it will have a solid net income by year three.
1.1 Objectives
Elite Medical Transcription’’s initial three years of operations have the following objectives:
- To create a service-based company whose primary goal is exceeding customer’s expectations.
- Superior service is key to increasing the number of clients by 20 percent
- To have 45% of our clients become repeat customers.
- To start a business from home that generates its own income.
1.2 Mission
EMT’s mission is providing the highest quality medical transcription service. We exist to maintain and attract customers. This maxim will guide everything else.
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