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Medical Internet Marketing Business Plan

March 3, 2023 By JamesCall Leave a Comment


Medical Internet Marketing Business Plan


DocBuzz, Inc., an online medical marketing company, specializes on medical device detail for the benefit the medical community. DocBuzz, Inc., which is owned and operated solely by physicians, is the only company its kind.

With revenues in excess of $96.3 million annually, the pharmaceutical industry is one of most profitable. The problem the pharmaceutical industry faces is time. Time for research, development, branding, marketing, and sales. It is also time to win the trust and acceptance from the medical community. Time can be equated with money in this industry.

Two other industries also have similar situations when it comes to their products. The biotech and medical devices industries are similar. These companies are subject to intense competition in their respective industries, even though they have lower revenues than the pharmaceutical industry.

DocBuzz, Inc., has developed an approach that allows all industries to benefit from prelaunch and product branding, as well as postlaunch sales support. All of this is possible with the direct intervention by practicing physicians. DocBuzz, Inc. allows clients to market directly and establish credibility with our network of medical professionals and physicians. Our e­detailing is the most cost-effective option of all services. Live conferences are available, 24 hours per day, seven days a săptămână. This service provides access to an array of current information, including new biotech developments, pharmaceutical products and medical devices.

DocBuzz, Inc., will serve the marketing needs of the medical device, biotech, pharmaceutical and biotech industries. Our physicians have direct access to us and we can also provide our services. We can convey these companies’ messages directly to the decision makers at 75% of the current budgets. In addition, DocBuzz, Inc., by virtue of its unique incentive program will allow additional revenue to participating physicians and other medical practitioners.

DocBuzz has developed a winning approach to providing the best and latest information to physicians. Additionally, DocBuzz provides a platform for industries to announce, promote, or market their products via respected physicians. Individual professionals in the medical community will benefit from the latest industry information. They can also request samples and additional information via the internet. Our medical panel professionals can earn points through our e-detailing or by referring others to our program.

1.1 Keys to Success

DocBuzz, Inc., identifies four key strategies as essential to your success.

  1. The new Internet technology allows for better access by the prescribing doctors to the pharmaceuticals. This is done to speed up market acceptance and increase the pattern of prescribing.
  2. DocBuzz, Inc. uses a grass-root approach to recruit and keep participating prescribing physicians through a value referral program (VIRP). DocBuzz, Inc., being a physician-owned business, can understand the needs of physicians and provide them with offers.
  3. DocBuzz, Inc. can provide evidence-based analysis for the pharmaceutical industry in order to justify the pharmaceutical investment in e-detailing.
  4. DocBuzz, Inc., believes in controlled, aggressive growth, to ensure the quality and safety of our service.

1.2 Mission

DocBuzz, Inc., offers pharmaceutical, biotechnical and medical device manufacturers a reliable, high quality alternative to in-house resources for sales and marketing. DocBuzz, Inc., helps to increase the return on marketing and sales investment by expediting the physician learning curve regarding prelaunch, new, existing and postlaunch products. It also provides access via the Internet to educational details and market research. In addition, DocBuzz, Inc., will benefit small and innovative biotechnology and pharmaceutical companies that do not have an extensive sales force to cover North America.

1.3 Objectives

  • We want to establish ourselves as the premier pharmaceutical etailing company. physicians, nurse practitioners. physician assistants. dentists. podiatrists.
  • We will provide value added services like CME and current medical information updates.
  • To hire both current and unidentified staff to help us implement our business plan.
  • To sign up 5% of the more than 650K prescribing medical professionals by year three, and provide 300K pharmaceutical detailing per year, by year three.
  • To reach a breakeven of $35.936 by the end year 2.
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    Filed Under: Businnes Plan Tagged With: internet, marketing, Medical

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