Massage Tools Products Inc. sells tools for the professional as well as retail market. We address the chronic pain, overuse injuries, and discomfort experienced daily by massage therapy professionals. Massage Tool Products’ unique ergonomic shape was designed with massage therapists in mind. It allows you to apply pressure exactly where it is needed, with less strain on your wrist and hand. This product is perfect for deep tissue, trigger point, reflexology and seated massage.
This businessplan is designed for internal use. We will refer back to the plan on a quarterly basis to track our performance in comparison to our plans, and we will adjust our business plan according to our actual results.
Massage Tools Products has seen a surge in sales since it discovered the professional market for massage therapy. We were able to push new potential volumes through schools. We were encouraged by advertising appearances in trade magazines and end-user magazines. Our website was able to create an additional channel.
This annual business plan calls to a year for steady but slow growth, followed closely by an increase in sales. Massage Tools’ break-even analysis shows that it has the right balance between fixed costs and enough sales strength to continue to be healthy. The break-even point for the first year is just above $6,000 per monthly.
We also anticipate being more profitable than ever. Overall, the outlook is positive and shows that the company has good growth prospects. We look forward to managing our orderly growth.
Massage Tools Products Inc.’s mission is to supply top-quality tools for massage therapists to increase their effectiveness and decrease repetitive injury in massage professionals.
1.2 Keys to Success
- Low cost of assembly
- Favorable profit margins;
- Innovative and market leader in massage tool market
- Low overhead
To get Massage Tools’ product line into at least 100 retail stores and massage therapy schools throughout the United States.
Develop a website that includes online ordering capability for Massage Tools’ product line.
Expand your market share by creating additional products within the next 18 months.