MarketCamp, a Mexico City-based start-up company, provides qualified traffic generation for local businesses and leads closures for Internet-based businesses. MarketCamp will offer a wide range of services including: detailed research, internet targeting, mini-site development, search engine submissions, and statistical reporting.
The Market
Mexico City’s businesses will be our main market. We can service small businesses because our monthly cost is only $1,000. However, we can scale up services to accommodate large clients thanks to the expertise and focus of the company. Although internet connectivity is not as good in Mexico as it is in the United States, there is still a lot of interest. Even though Mexico is not as developed as the other major industrial nations, the country has one the fastest internet growth rates with thousands of Internet users and thousands more WWW sites. Mexican WWW sites are growing at 200-300 monthly rates this year. CompuServe Mexico is the largest Mexican commercial Internet service provider, with 30,000 subscribers. Spin Internet has 28,000 Mexican members.
Competitive Edge
MarketCamp has the competitive edge of experience and market expertise in a complicated field. This is an advantage, as Paul Berry, the founder of MarketCamp and principal, has spent the past five years honing his ecommerce skills. Paul earned his MBA from the University of Oregon, and worked for a few year at a local computer company. Wanting to see the East Coast, Paul moved to Boston and worked at Forrester Research, the premier Internet marketing research company. Paul’s work at Forrester Research was what gave him the experience and insight he will be able to use for MarketCamp.
MarketCamp forecasts sales for year one at a conservative estimate. Sales will more than double in year three. By year one, profitability will be attained. MarketCamp’s profit margins are expected to steadily grow from year one up to year three.
1.1 Objectives
The following are the objectives for the company:
- To be self-sufficient in three months.
- A year of healthy sales. Year 2 and 3 are steadily growing.
1.2 Mission
MarketCamp provides full-service Internet marketing campaigns. We focus on keyword combination search results and targeted advertising. Mini-sites deliver offers in a statistically monitored, clean environment.
1.3 Keys to Success
- Remaining with existing clients is key to developing repeat business.
- Clients should know how to make money.
- Start with easily-demonstratable simple module, and build up from there.
Leave a Reply