Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. Over the last three years, the prices for homes in the nearby urban area have skyrocketed. Many families in our targeted income bracket have chosen to buy larger parcels in the nearby countryside, rather than spending huge amounts on small lots in the city. Many of these families are not prepared for the amount of care required to maintain large lawns. They end up with small gardens close to their homes and overgrown land further away.
Fescue & Sons Yard Care starts out as a partnership. Red Fescue and Kikuyu Fescue own the business. Red has been a head landscaper with ABC Landscaping over the past five-years. Red has the experience and knowledge to start his own business. Kikuyu has a background as a graphic designer, and is also a master gardener. Her design skills will prove to be very valuable in creating the look for our marketing materials. Red will manage the company’s day-to-day operations while she continues to work at her current job.
Over the first summer, Red will be the primary employee, with some part-time help from his son, Rye. Rye has been working with Red at ABC landscape and will continue his work at Fescue & Sons over the summers.
We will be hiring an additional landscaper to do seasonal work in the spring. If necessary, we may also hire another. In Year 2, we will buy additional equipment, such as a second truck or trailer.
As a business with largely seasonal profits, we will use the high summer revenues to support the business through the winter’s leaner months. We expect a modest profit for the first year. However, profits will rise to over $8,000 by the second fiscal year. And over $10,000 by the third.
1.1 Objectives
Our objectives for the first three years of operation are to:
- You will create a service-oriented company with the primary goal of exceeding customers’ expectations.
- Obtain contracts for yard service in at least 30 different residential homes.
- Our client base will increase by 3% each year.
- A home business can be sustainable and maintained by its own money flow.
1.2 Mission
Fescue & Sons Yard Care’s mission is to provide high-quality commercial and residential yard care services. We are committed to attracting and maintaining customers. Our services will be provided in a timely manner to ensure 100% customer satisfaction. We will exceed our customers’ expectations with our services.
1.3 Keys to Success
- Expert landscaper with exceptional customer service skills
- High quality and professionalism at all times
- It is small and allows direct management oversight for every project.
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