Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in New York will be on the streets in a small midwestern town in a matter days. The speed of our telecommunication system has increased young customers’ expectations and demands for products that represent their own cultural statement.
This clothing store business plan describes how SmokeJumpers offers young customers youth-oriented merchandise and clothing that is popular in large urban centers but not available locally.
The target audience is Generation Y, a group between 11 and 18 years old who listens, skateboards, and uses the internet to find inspiration. SmokeJumpers will bring you the latest fashions in clothing, footwear and other products.
Mission
SmokeJumpers aims to bring unique youth-oriented fashion to its customers.
Keys to Success
- Accessible store where you always find something new that you want.
- Good vendor relations will enable quick shipment.
- Advertising to target customers should be a successful strategy.
- Create a store image our target customers find attractive and fashionable.
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