Rockin’#8217. Roll is a classic bowling hall, karaoke parlor, gaming parlor, restaurant and karaoke venue that Pelvis Restley owns. Rockin’#8217â€™ Roll specializes is legendary bowling, rocking harder than others, and quality food.
The entertainment industry of bowling in Seattle has declined over the last few decades. Senior citizens today are not the same bowlers they were yesterday. As the Baby-Boomers questioned the actions of their elders, they also turned away from bowling. Eventually, without innovation, bowling lost popularity as America’s favorite athletic event.
Seattle lost bowling lanes as there was more competition between the bowling alleys to keep a declining customer base. Fewer bowling alleys further diminished the number of future bowlers. This has led to the closing of athletic events and community centers.
Seattle cannot replace the old bowling tradition, and it needs to bring back the culture of bowling. Pelvis Restley is a bowler who has seen the revival of bowling culture through his youth participation and his involvement in the Professional Bowling Association.
These clients, who have limited incomes, will come to Rockin’′ Roll to get the best prices. Senior discounts will play a significant role in the food- and drink menu selection. Seniors will remember their childhood memories by the King’s music and the plastic-molded seats at the bowling alley.
Seniors will also be stimulated by the youths in the game room and the adults competing to be champions of the bowling leagues. These customers will return to the bowling alley for their comfort and excitement. Rockin’#8217; Roll will ask seniors to help organize the adult- and teenage bowling leagues.
Customers in the entertainment industry flock to the most comfortable and affordable place they know. Rockin’#8217â€™Roll offers separate Rockinâ€™#8217â€™Roll environments for seniors, youths and bowling players in the visible but not audible spaces of the restaurant and lounge.
Rockin’#8217; Roll offers senior citizens discounts, youths with low-cost food and video games, and bowling leaguers with tournament rates for up to nine games.
Pelvis is a former bowler in his local area and a business and marketing analyst for the Professional Bowling Association. Pelvis’ experience will give him the ability to contact local and national bowlers for recruiting leaguers.
Rockin’’, Roll bowling is often introduced to new customers by friends. This is because most people don’t go out outside to the places they know, but to their favorite hang-outs. Bowling leaguers will find the Rockin’ Roll bowling alley when their friends ask them to meet for a Rockin’ Roll nine game bowling league.
Pelvis Restley will greet them once they get in the door. After that, they’ll return to their friends or to find their own comfort zone at the Rockin’ ’ & Roll bowling alley.
Pelvis will also gain access to his contacts in the Professional Bowling Association for the purpose of encouraging televised touring tournaments. Year two will see bowling leaguers introduce their friends at Rockin’#8217â€™Roll. Rockin’#8217 will offer fame and fortune to its regular bowling leaguers during year two of the Bowling for Dollars televised event.
It will appeal to youths to find somewhere they can go outside the home with their peers. There will be two reasons teenagers of the same age group will find this place attractive. First, on Saturday mornings, Rockin’#8217; Roll hosts a teenagers bowling team. Second, Rockin’ Roll will have all the latest video games the youths love in a sound-proofed fishbowl room where they can play their favorite tunes on the jukebox and their parents can see them from the bowling lanes.
Parents will encourage their youths to go to Rockin’#8217â€™ Roll. They can listen to their Rockinâ€™#8217â€™ Roll and have the comfort of knowing that their children are safe. A restaurant will also be open to cater for young tastes, with a wide selection of fryers and low fat fruit and vegetable snacks.
After three years, Rockin’′ Roll Bowling Lanes will be generating approximately $718,000 total sales. Rockin’#8217â€™ Roll will rise in Fremont as the most visited entertainment spot. The business will become more efficient and make more money for every dollar spent. The profit margin will rise steadily. Rockin’’, Roll Bowling Lanes are a great opportunity to bring entertainment and athleticism together at one center and put bowling back in the spotlight.
Rockin’ & Roll’s mission is to provide entertainment and top-quality food to the Seattle community. We offer the best bowling, gambling, gaming, drinking, and singing around.
- Sales of $437570 in year 1 and $718370 in year 3
- Gross margin higher that 65%
- In the third year, net income exceeded 10% of sales
1.3 Keys of Success
- Excellence in entertainment.
- A community of regulars.
- Turning a small league of players into a community of bowling lovers is possible.