Grassroots Wireless, a start-up company offering wireless broadband Internet connections in several Chicago neighborhoods, is innovative. Grassroots’ broadband Internet connection will allow them to reach large areas using Wi-fi technology.
Steve Teche founded Grassroots. Steve holds a MBA as well as a bachelor’s degree in Computer Science. This gives him the ability to execute this well-researched plan. Steve served two-years in the Peace Corps. He gained not only a reasonable boost in his confidence to launch a business venture but also solid project management skills.
Wide open market exists for wireless broadband Internet connections. Traditional broadband connections are in high demand, exceeding all forecasts. Wireless market is more exciting because of the significantly lower infrastructure costs. As Grassroots’ customer base grows, costs decrease through scales of economy, creating an even more compelling argument for Grassroots’ existence.
Grassroots focuses on three groups. The first target group is students. Students are the largest market segment and have high expectations regarding speed. The second group is professionals, people with disposable income, not a lot of excessive time on their hands, and a group that uses the Internet a fair amount, both personally as well as professionally. Techies are the last group we will target. This group is known for being early adopters of new technology and spending a lot time plugged into the Internet.
Grassroots is a compelling business concept that leverages advances in technology and proprietary tools to offer a market need at below market prices. Margins can be increased as customers increase, which allows for great margins. This innovative business plan is likely to succeed, with Steve Teche in charge of its execution. The business will be able to make modest profits in its second year and increase exponentially in its third year. In years two and three, the net profit will be comparable.
Grassroots Wireless is committed to providing fast, reliable wireless Internet access at a fair price. We must ensure that every customer is satisfied with our services.
1.2 Keys to Success
- Practice disciplined growth.
- Reach profitability by year two.
- Ensure that the customer’s needs are met and maintain a 90% customer retention ratio.
- Provide, fast, reliable, wireless Internet access.
- Treat customers with the upmost respect.
- In less than two years, become financially successful.