Ereidi Farm was established as a home-based side-business while the owners raised their young children. Her many years in the industry made her well suited for the services offered by the farm. Ereidi Farm functions as a quality thoroughbred breeding and training farm specializing in highly individualized care programs designed for each horse’s needs. Ereidi Farm cares deeply about its clients and their horses.
Our commitment to clients is long-term. Our focus has not ended at the point where we sell Ã¢#8211; our client’s success is our top priority. We go above and beyond to provide all information necessary to help them make informed and informed decisions about their investments in bloodstock. Due to demand, our farm is moving to a larger location and is in the process of incorporating so that the accounting part of the business can be more easily managed.
Ereidi Farm is able to offer the following services: training and breaking young racehorses; broodmare caring and rehabilitation of injured racehorses. Our programs are individualized and horses are not forced to follow a prescribed program. Horses who have graduated from our programs are healthy, confident, fit, and happy about their work. We offer exceptional care to foaling and pregnant mares. High-risk mares are welcome to join our family. Our farm has a 100% live foal rate every year, despite having foals from older mares. We take great care of these mares! Our farm has horses from all over the region that are available for rehabilitation and therapy.
Because of the thoroughness of our care, these athletes can recover fully with minimal complications. All of the horses rehabilitated by the farm have gone on to useful careers, many returning to racing and running in improved form. Our home-grown sales reflect the owner’s knowledge of equine genetics; horses from the farm’s breeding program have won races at their very first asking and have posted bullet works in training. They are bright stars who have done an outstanding job representing the farm. We also provide a “Full Circle” service for our clients. Their success is our passion. This commitment has a lasting effect and is unparalleled in the racing industry. We recognize the importance of their success in racing and are fully aware of the need for this.
The United States’ thoroughbred industry is growing. The racing industry within the state of Pennsylvania is poised for an explosive period of growth within the next year as slot machine legislation is approved and passed. As is the demand for Pennsylvania-bred horse breeders, there is also a need to raise and train these horses. Pennsylvania is striving to be the most prestigious racing state in the United States, exceeding all other states in its purses and bonus funds awards. This is driving a large number of horses to Pennsylvania. The need for facilities to store them is increasing rapidly.
These owners are looking to relocate their stock, as well as their breeding and racing stock in these declining states. These owners, as well as new investors and Pennsylvania owners who are looking to improve their programs, have been targeted by us. Our marketing programs are focused on promoting using the venues that are commonly used by those in our target market. These programs are designed for potential clients to visit our farm, where sales are most common. We are aware that technology is crucial in today’s marketplaces and we have accepted its use happily.
Although our farm started small initially for specific reasons, we now look forward to expanding and utilizing all of our talents. His husband is the current parts and services director. He is responsible for $13.3million in parts and service sales each year and maintains a large inventory. He reports to 65 employees. He will be mentoring the owner regarding financial matters.
The financial projections depict the growth projected.
The farm will be relocated to its new, world-class facility. They represent the planned growth that is possible with the securing of a facility that is large enough to accommodate the ever-growing needs of the marketplace. We expect profits for two reasons: 1) we are timing our market expansion at a critical time, just as the Pennsylvania thoroughbred industry enters its largest growth phase in its history and 2) our services to clients and their bloodstock is exceptional, it is simply world class.
1.1 Keys to Success
A well-targeted marketing plan utilizing modern technologies as well as traditional formats.
We provide a high-quality facility that is appealing to our clients.
Delivering the quality service we promise in our marketing and facility photos. Ereidi Farm has built its name by exceeding clients’ expectations. In the industry, our commitment to clients and attention to detail is unmatched.
Ereidi Farm aims to increase the chances of our clients investing in thoroughbred thoroughbreds. This is done by providing high-quality, individualized care and training programs within a safe environment staffed with experienced personnel. Each member of Ereidi Farm demonstrates a deep commitment towards our clients. We believe communication, unquestionable honesty and our ability offer ‘#8220â€™ Full Circle services are key to the farm’s growth.
- Secure financing to purchase a fully-functional facility that is located on a piece of land in a new area. The facility must represent real value, selling for less than its cost to build and having a location that is targeted for long-term growth and development, thus increasing the value of the land.Land parcel must be suitable for other uses than farming to provide long-term development options. Excellent interstate access must be available, both locally as well as regionally. You must locate land in an area with support structures that are suitable for a horse farm.
- Closed sale of current farm facility will generate approximately $300,000. This capital can be reinvested into business expansion.
- Within one year of moving to a larger facility, achieve break-even status.
- Maintain a comfortable net income into the second and subsequent years.