Tricky Widgets Manufacturing – TWM is a manufacturer for heavy equipment machinery. They have one location in Spokane Washington. TWM is an innovative manufacturing company. Along with a significant level of its own capital, TWM hopes to initially make a successful effort to secure start-up financing to begin operations.
TWM will be operating at its site to fulfill the growing demand for heavy-duty machinery products. The company’s first product offering will be the “/Widget Basic; “/Widget Deluxe; and “/Widget Premier. These products are expected popular with commercial construction firms due to their versatility, control abilities, and ease of use. Strong contact relationships and referral networks among commercial construction company owners are expected to allow for a rapid entry into this market.
1.1 Mission
TWM will offer the highest quality heavy equipment machinery in the commercial building industry at a low price, in contrast to other high-quality commercial machine manufacturers. TWM Management believes there is a market opportunity currently untapped because 1) existing builders of machinery are too dispersed to satisfy the more specialized needs in commercial construction, and 2) machinery with greater precision will serve these needs better.
Success Keys 1.2
TWM’s keys to success will include:
- A high level of quality in its product line.
- Assisting in the maintenance and growth of its referral networks to increase repeat and new sales.
- Significant investments in research and development and engineering with the aim to focus on precisely controlled equipment.
- Improving efficiencies of operations.
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