Wooderful Floors, a start-up company offering wood floor refinishing in the Pittsburgh, Pennsylvania region. The company was originally founded as an L.L.C. Logan Madison.
Keys to Success
Wooderful Floors has identified several keys of success that will be instrumental in its progression to profitability within the first year.
- Careful attention: Each floor must meet exacting standards.
- 100% customer satisfaction Every customer must be happy.
- Business efficiency. All activities and processes in a business need to be examined and evaluated to determine if they are efficient.
Competitive
Wooderful Floors will put emphasis on environmentalism, trust experience and building market share. Wooderful uses only a water-based final product. This relatively new product is just as durable as the polyurethane alternatives, is non-toxic, and does not release toxic fumes into the air. Because of the toxic fumes, home owners often have to evacuate their home for several days. Wooderful Floors is an expert in this water-based product. Logan is the most experienced service provider for water-based products.
Management
Logan Madison received his Bachelor of Arts from Allegheny College. For several years, he was a floor refinisher working for a general contract. Logan began using water-based products within the first month of their introduction and was constantly learning about how to apply them.
Logan will combine his skill set and experience to lead Wooderful Floors into profitability in its first year. Wooderful Floors is expected to experience steady growth in sales over the next two and three years and correspondingly higher net profit.
1.1 Mission
It is Wooderful Floors’ mission to offer the highest-quality environmentally-sound wood floor refinishing service in Pittsburgh. Wooderful Flooring will quickly build a loyal customer base through fair pricing, skilled craftsmen-like work, and 100% customer satisfaction.
1.2 Keys of Success
- Attention to details is essential. Each floor must be refinished with perfection.
- Wooderful Floors should be 100% satisfied with their work.
- Wooderful Floors can be done with love but it is also a labour of love. Wooderful Floors needs to focus on business efficiency to remain a sustainable company.
1.3 Objectives
- To become the premier environmentally-sound wood floor refinisher.
- In one year you will be profitable.
- Realize significant market penetration gains
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