HandyMan Stan, a new organization that offers a complete handyman service to Duluth residents, Minnesota is called HandyMan Stan. By developing the reputation as a qualified, reasonably priced and trusted service provider, HandyMan Stan will quickly generate market penetration and develop a solid foundation of repeat customers.
The Market
HandyMan Stan’s target audience has been divided into two segments: property managers and homeowners. The potential home owner segment includes 24,090 customers. This group experiences a 5% increase in annual sales. The segment of property managers has 1,243 customers. This segment is experiencing a 4% annual increase.
Services
Stan can perform a wide variety of home repair services as a handyman. Most of the tasks are small and easy. If the problem becomes more complicated, a contractor may be best suited. HandyMan Stan offers the value-added option to prescreen contractors if Stan is unable or unwilling to repair the problem. This will create a trust connection with the customer, so that when a minor problem arises the customer is more likely call Stan because of the honesty displayed earlier. Stan provides fix-it services such as plumbing, electrical, fencing, windows, decks/patios and painting.
Competitive Edge
HandyMan Stan will offer a lower price and a lower minimum charge to differentiate him from the competition. Stan charges a reasonable $30/hour to encourage people hiring him for tasks they may not be able to complete or ignore until they become more complicated. Stan’s low minimum hourly rate is another competitive advantage. This is comparable to the industry competitors who typically have minimums of two hours or more. This advantage also encourages customers to call Stan’ for assistance sooner than with other service providers.
1.1 Mission
HandyMan Stan’s mission in Duluth, Minnesota is to provide handyman service that is knowledgeable, affordable, and convenient. HandyMan Stan is a honest handyman who will do the right job and give every customer a day’s worth of work.
1.2 Keys to Success
- Treat every customer as the most important.
- It is important to evaluate your abilities and skills before you accept a job.
- It is important to work hard, ensure 100% customer satisfaction and work hard. If this is done, profitability will follow.
1.3 Objectives
- Within 12 months, convert the business to full-time employment
- By the end of the second year, you will have steady income.
- Get more than 20% of your business from repeat customers
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