West Pacific Marketing Consultants provides targeted marketing services in Indonesia, Asia, the Pacific region. This plan aims at generating significant increases in company sales, profits, and market research by offering retainer and project consulting.
These are the two most important aspects of this plan: the targeted gross profit and sales-revenue. Below is a chart that shows the targeted gross margin and sales revenue for the first five years. The tables are later in this plan. These figures reflect the key prospects West Pacific Marketing Consultants have. These targets are achievable by taking a proactive approach with clients, teaming up technology providers, as well as partnering with reputable local engineering suppliers and construction companies to reduce competition, improve pricing, reduce risks, and reduce risk.
The five-years of market research have been used to create this business plan. Data show that the market has grown in size and number of geographical segments. Customer needs, perceptions and buying habits have improved. These trends will likely continue over the next five years. West Pacific Marketing Consultants believes they can fill the market niche. They will be able to benefit from operations starting in January Year 1.
Notice: All figures contained in this plan reflect the currency exchange rates of $1 = Rp 7200.
West Pacific Marketing Consultants’ objectives are to make a fair and equal profit in both the business-to business (B2B), and business-to consumer (B2C) markets. This goal can be achieved by achieving the numbers in the Sales Forecast or Financial Plan topics.
West Pacific Marketing Consultants provides high-quality and affordable consulting services to individuals, companies, governments, non-governmental organizations (NGO), as well as government institutions. Our services include sales assistance in Indonesia for international companies as well as market and market development.
The current Indonesian situation is marked by the fact that times are difficult, investment appetites have dropped, industries are cutting back on costs, and budgets have been cut. After a five-year research study, West Pacific Marketing Consultants concluded that potential clients would be interested to do things smarter, with the support of reliable market intelligence. West Pacific Marketing Consultants believes they can create value for their clients and provide solutions. For more than 14 years, its senior executive consultants have been working for reputable U.S. companies and have extensive knowledge of the Pacific business environments.
1.3 Keys for Success
West Pacific Marketing Consultants has two key keys to success. These can be described as both Internal and External Factors. They are further explained in the next two sections.
1.3.1 External (Business Environment Factors)
The Asia-Pacific Region is now living in an interesting era: the process of change from the “old economy” to the “global new economy” brings a tremendous development growth of e-commerce, mobility of capital, and liberalization to the region. Since the new global economy brings new economics, new market structures, new industry structures, and new company structures, the profile of customers has also changed. Customers have changed from “solution seeker” to “value requester” and from “clients” to “business partners”.
West Pacific Marketing Consultants is proactive in establishing relationships with multiple digital contents companies, government institutions and regional (provincial), government offices, NGOs and individual customers to be its potential business partners.
1.3.2 Internal Factors
It believes that its success is controlled by basic internal factors. These are:
Selling and marketing power
. The company’s services are attractive to keep a certain amount of B2B and/or B2C clients. West Pacific Marketing Consultants is an expert in market intelligence, business and development consulting services, and business sales representative. They have a reputation for building strong brands that help to convert clients’ knowledge into intellectual property.
Excellence in fulfilling the promise
. Clients do not buy features, they buy benefits. A claim must first be filed with proof. This company has been successful with every claim.
Increase visibility for new business leads
. Participation of the company in global e-business alliances is essential. Two of these players are Palo Alto Software and B2BToday.com. Strategic relationships must also be made with companies, government institutions, regional (provincial) government offices, and NGOs, as well as with individual customers.
High-quality service and customer satisfaction
. All the products and services the company sells are guaranteed. It is vital that the company has long-term customer satisfaction.
Create multiple opportunities from a single line of expertise
. West Pacific Marketing Consultants’ expertise can be leveraged to create multiple revenue streams: market intelligence, business development, market analysis, industrial sector analysis, channel design on a global basis, and sales assistance in the Indonesian market.
- Key management team. The ideal management team must be strong in management, finance, marketing and service development. A company is confident in its employees.