ReHabiliments is a clothing and attire business that was founded as a Limited Liability Corporation. The principal offices are located in Sandybar Harbour. The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life. ReHabiliments markets its product line as “ReHab Your Wardrobe – ReHab Your World,” and commits a portion of the company’s sales revenues to programs that transform the lives of the less fortunate and abolish the exploitation of children forced into activities such as scavenging, rag-picking or marginal economic activities in the streets, drug trafficking, criminal activities, physical and sexual abuse, forced labor, debt bondage, and prostitution.
L. Owerd Emlynes founded the company’s ‘#8220’ ReHabiliments. As a manager of a musical performance group, Mr. Emlynes had the idea to promote the group and increase revenue by selling sweatshirts and tee shirts with the group’s logo and slogan.
After spending $500 on clothing (e.g. sweatshirts and teeshirts), Mr. Emlynes had apparel designed and silk-screened. He then negotiated with Sandybar Harbour clothing shops to sell the clothing. Both shops sold out the apparel in less than a week.
Mr. Emlynes conceived the idea of carrying the music group’s marketing strategy one step further and developing an entire clothing line around the concept of “harmony.” After brief negotiations with the group, it was mutually agreed that since Mr. Emlynes was the brainchild behind the idea, the clothing line known as “ReHabiliments,” and the company (e.g., ReHabiliments), would belong solely to Mr. Emlynes.
ReHabiliments is founded upon harmony. Its clothing line is built on the principle that harmony is harmony in thought, harmony of purpose, harmony in humility. People are more united when they share the same purpose. They are also supported and accepted regardless of their flaws. By purchasing “ReHabiliments,” consumers make a conscientious decision to become an integral member of a community dedicated to the greater good of humanity.
Lately, Mr. Emlynes has been exploring the potential for the ‘#8220’ReHabiliments’#8221 concept. The line has grown to include a variety o apparel. Based upon his marketing efforts and funds out of pocket, over $6,000 has been sold to diverse venues such as the New York City Jacob Javits Convention Center; Atlanta’s “Black Expo; and Anaheim Convention Center. There have also been multicultural expositions at Anaheim Convention Center. Street fairs in Englewood, NJ.
ReHabiliments seeks funding to expand their operations, set up a well-respected storefront, and further develop their business, business infrastructure and product and service development. We also need to fund extensive marketing and geographical positioning. The company is able to expect very strong sales revenues in fiscal years 1, 2 and 3 based on its conservative market growth projections.
1.1 Mission
ReHabiliments (ReHabiliments), is an apparel and clothing business with its principal offices in Sandybar Harbour. The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life. ReHabiliments refers to its product line as “ReHab Your Wardrobe-ReHab Your World”, and pledges to support programs that improve the lives of those less fortunate.
The first responsibility of the company is to its customers, whether they are men, women or children. ReHabiliments, a customer-oriented company, recognizes that customer satisfaction and success are key factors to their success. They strive to provide the best customer service and top quality products. ReHabiliments will support the success of its staff, community, investors, and will operate prudently to secure adequate financing and resources to reach its business goals for future growth. The company promotes a spirit of sharing and caring, where people eagerly contribute their time, knowledge, and experience towards a successful community.
ReHabiliments acts as a socially responsible corporation and helps to fulfill the world’s obligation to protect the environment.
1.2 Objectives
ReHabiliments’’ management acknowledges the need for concrete goals in order to assist them in assessing whether the company has achieved its corporate objectives. ReHabiliments’s chance of realizing those goals is dependent on how well management can track progress towards those goals and measure those results. To ensure implementation of the company’s goals, management has established the following corporate objectives:
- Securing start-up funds and subsequent funding via a combination of debt and investment strategies.
- Establishing marketing and sales initiatives to expand the company’s clothing line and capture 10% of the branded urban apparel industry.
- Based on market growth projections, we are able to generate very healthy sales revenues for Years 1, 2, and 3.
- Investment of corporate profits to increase market share in international apparel industries
1.3 Keys for Success
ReHabiliments realizes that the key to success is about focusing. A company that wants to be a global leader must demonstrate extraordinary competence and foresight. By making the company’s keys to success the corporate vision, management can ensure the success of ReHabiliments.
The management of the company will ensure its success.
- Be the industry’s leader in branded urban clothing.
- You can build a brand that’s as American-style as Wrangler or Levis.
- We offer clothing that fits sizes from 2 to 5XL.
- Through extensive training, tools, measurement and sophisticated self-assessment systems, establish and commit to “best practices” in all business processes.
- Create, nurture, and enhance customer relationships through problem and opportunity awareness, assessment of desired goals and results, and through routines and communications that constantly reinforce target relationships.
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