Popular culture has moved beyond the borders of its original location. Cable television, syndicated radio stations, and the Internet have made it possible for a New York fashion statement to be available in just a few days in a small Midwestern town. Young customers have higher expectations and more demands for products that are culturally relevant because of the speed of our telecommunication system.
FireStarters will sell youth products and clothing to small towns and communities in the United States.
The difference between FireStarters and other youth-oriented e-commerce websites is that FireStarters is focused only on its small-town America customers. The target customer, aged between 11-18, is a young person who listens and participates in youth activities like skateboarding or snowboarding. Our target customer will find inspiration in alternative clothing trends found in large urban areas. FireStarters will only advertise in small towns with 100,000-150,000 residents. FireStarters has the ability to use small businesses such as skateboard shops, alternative CD stores and other youth-oriented businesses in these smaller communities to promote its product lines.
FireStarters’ mission is to provide unique youth-oriented fashion and products for small-town America.
Success keys 1.2
- A website that is accessible and easy to navigate. It’s like a visit to your favorite shop where you find the latest thing you need.
- Great vendor relationships will allow for quick shipment.
- Advertise effectively to youth-oriented companies in your communities.
- Make sure your store is attractive and trendy so that customers can see it.