The Creature Nannie is Sara Sloth’s doggie foster family arrangement. Customers leave their dog at Sloth’’s home. The dog is surrounded with people all day and gets to go for walks twice a days. They also have a 1 acre fenced-in yard that they can explore. Creature Nannie provides a better alternative than a kennel. Dogs get plenty of attention and are able to exercise. The guest dogs can also sleep in their children’s rooms (under the sheets, if they so choose). The dog becomes a temporary member to the household. This is possible because the Creature Nannie has the ability to provide specialized attention to only four dogs at one time.
The Creature Nani will be able to compete with kennels, but provide a better service. The Creature Nannie is expected to reach capacity within eight months of word spreading about it. The Creature Nanie will quickly reach profitability and generate $18,000 in revenues by year three.
1.1 Objectives
These are the goals for the first 3 years of operation
- To build a service-based organization whose goal it is to exceed customers’ expectations.
- To increase the number and quality of clients by 20% per annum through superior performance.
- To start a business from home that will be able to survive without external cash.
1.2 Mission
The CreatureNanny’s mission, is to provide the best care possible for their pet canine companion. Customers are what we exist to attract. Everything else will follow this principle. Our services will exceed our customers’ expectations.
1.3 Keys to Success
The Creature Nannies’ secret to success lies in building a loyal, vocal customer base.
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