Arrow Mail is a creative and high-quality personalized direct mail business for financial services companies that focus on small businesses.
Arrow Mail has many characteristics that set it apart from other target-marketing companies.
- Quality: Arrow Mail delivers the highest-quality mail piece. Arrow Mail uses rigorous processes to ensure that every address block is clean. The company creates highly personalized pieces that are not “junk mail”.
- service: The majority of marketing staffs have limited time, resources, and size. Arrow Mail becomes an extension of the customer’s staff and provides a superior level of customer service and attention to detail. Our team-oriented environment makes sure that your mail gets out on time.
- Creativity Direct mail should grab the attention of the reader and convey the message. Arrow Mail can create a custom, creative direct mail plan to fit the customer’s budget and tastes. Or the company can alter its “proven” programs to meet customer needs. Every design and copy is customized to customer’s satisfaction.
- Knowledge Arrow Mail does not have a printer or a lettershop that has added personalization. With over 20 years experience, the company is a direct market agency. This means that they have valuable knowledge about prospect analysis, database analysis, creative techniques, and expertise in financial sector customer files, product, and service information.
The company’s office and production center are located on 5,000 sq. Monroe, Oregon, 22 miles northeast of Portland.
Todd Graham, Arrow Mail’, is the author of several articles on direct mail. These articles have been published in industry trade magazines. He has over 20 years of experience in the field.
Todd started his career with Johnson Communication twenty years ago. He was key to the company’s response in the face of major banking industry deregulation. This included the introduction of a range of new products which were great for target marketing. Todd has gained his experience as an account manager for Reilly Marketing, Triumph Direct Mail and other companies.
1.1 Mission
Arrow Mail is a direct mail company that specializes in creative, innovative marketing strategies for financial companies. This will appeal to small businesses.
1.2 Objectives
Arrow Mail’s objectives are:
- Acquire 50 customers by the end of the first year of operation.
- Sales exceeding $260,000
- Increase the number of customers by 25% before the end the second year.
- Increase sales by 15% by the end of the second year of operation.
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