The Shipping Centre is a private shipping company that offers full service, including fax transmittal and private mail box. It is a privately owned Oregon corporation led by Steve Freighter. The competition is fierce in the current business of package shipping centers. The competition acts like their services are a commodity, just simple shipping services.
The Shipping Centre will expand its market share using their two competitive advantage, customer service as well as convenience. Because the industry is turning commodity-like, having superior customer service is one important way of achieving differentiation. The other advantage is convenience. The Shipping Centre is available beyond standard business hours. This provides a real convenience for full-time employees, which is the typical customer of The Shipping Centre.
The innovative software used by the Shipping Centre allows them to charge slightly lower shipping rates and have higher margins than their competitors. It also creates significant efficiencies in the work flow. The Shipping Centre will be able to increase its market share due to this innovative work flow efficiency and competitive advantages.
The Shipping Centre should be in profitability by month twelve and, by year three, will have made a small profit.
1.1 Objectives
The following objectives are set for the initial three years of operation
- To build a service-oriented company that exceeds customers’ expectations.
- To increase the number of transactions served by 20% per year through superior performance.
- To establish a sustainable, service-based firm that can rely on its own cash flow.
1.2 Mission
The Shipping Centre’s mission is to assist customers with all aspects of shipping. We exist to attract and maintain customers. Everything else will follow this principle. Our services will exceed the expectations of our customers.
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