Washington DC’s Business Improvement District wants a new niche-based business that combines high-end gourmet freshly baked pastries with quick-service needs while on the commute to work or after-dinner.
We are a quick service restaurant where customers can relax at a counter and watch their desserts made. Our main selling point is not only the dessert but also the show.
Rutabaga Sweets is a local market-focused company that focuses on customers of ice cream shops and restaurants. Washington DC has a fantastic dessert bar. Washington DC residents tend to spend more money at restaurants than anywhere else in the United States.
Although we have no direct competition at this time, we do compete with all. Our unique niche in an older market is what gives us our competitive edge. Rutabaga Sweets may be a well-known brand in the market. We offer a unique experience to our customers and a far better product. They will not find anywhere else that a professional chef can prepare gourmet desserts right in their face. The amazing popularity of the Food Network is proof of the public’s new-found interest in being a spectator in the kitchen.
Rutabaga Sweets provides a unique hospitality experience for people who desire a more casual “gourmet” experience.
The chart below shows that we can be profitable in the second year. The first year’s loss is due to the high startup expenses.
Financial Highlights Year-by-Year
You will need financing
We’re looking for $300K total investment, us and close friends and family. This is not an opportunity to invest with outside investors.