Steve Extractor is the dentist who runs The Tooth Fairy. Eugene’s Tooth Fairy will provide general and cosmetic dentistry. The Tooth Fairy’s combination of industry-leading customer services and flexibility will help it quickly grow its market share.
Steve will use the years of private practice experience to help him model his new business. Combining his previous experience with his forward-looking, customer-centric business plan will enable him to rapidly grow a loyal patient base. By month 10, profitability will be achieved, and sales will be steady by year two.
These are the objectives for the first year of operation:
- To establish a start-up company out of an existing practice. Our goal is to exceed the customer’s expectations.
- To increase the number clients by 20% each year through superior performance, word-of mouth referrals and superior performance.
- To form a dentistry practice that is able to eventually survive off its own cash flow.
The Tooth Fairy’s mission it to provide top-quality dental care. We exist to attract and maintain customers. If we follow this maxim, all else will follow. We will exceed your expectations with our services.
1.3 Keys to Success
You must be able to fulfill the market demand and exceed your customers’ expectations in order to succeed.