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Jennifer Raney Herriage

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Custom Quilt Artist Business Plan

March 3, 2023 By JamesCall Leave a Comment


Custom Quilt Artist Business Plan


Sew Distinct, a sole proprietorship, is owned by Sally Stitch. Sally Stitch owns Sew Distinct. I sell high-quality, original custom quilts to discerning clients who keep them as heirloom artworks or as gifts. I do the customer response, design, piecing, and machine quilting; hand-quilted works are quilted by two independent local hand-quilters with roughly 20 years of experience, with whom I have negotiated per-piece prices. Sew Distinct Quilts are made in the owner’s home and sold directly to my customers, in northwest MyState. I have many years of experience as an expert quilter. My strength is in translating customer’s vaguest ideas into beautiful and meaningful quilt designs that both receiver and giver can appreciate.

Sew Distinct works to provide custom, individually designed, warm and snuggly quilt art to customers who value originality but don’t have the time or skills to create such pieces on their own. I work with my customers to design their quilts. They have the satisfaction of knowing that they are involved in the process. The end result is a unique, useful, and beautiful quilt that will be enjoyed for generations.

Since 2003, I have been making custom quilts as a hobby. It is difficult to keep up with the increasing demand for my work when I am only working part-time. Sew Distinct will be a full-time business that I operate from my home. My goals are to make it possible for me and my hand-quilters to earn a decent living doing the work that we love. I also want to repay the small loan I received when the business opened in two years.

I will minimize the financial risks by requiring payment at the time of commission. For the customer, this means that they can take as long as they want to work with me on a design, but once we have agreed on the design, they must pay me in full for the quilt before I will begin creating it. This arrangement has proven to be the best for both the customer and the customer in the past.

The most valuable part of quilts is the labor that goes into designing and creating them. This is more than the materials (fabrics, threads, etc.). These are the materials of which they are made. My start up requirements are therefore minimal (under $5,000.)

  • 1000 of inventory (a basic material library)
  • 1,000 for a second machine
  • $1,600 cash reserve
  • $350 for website development
  • $600 in various supplies, legal charges, etc.

To start the business, I will spend $2,500 and require $2,050 to purchase initial equipment and fabric. Based on my current prices and the time required to complete each quilt, I anticipate sales of $45,700 for the first year. I expect to begin breaking even in the third month.

1.1 Mission

At Sew Distinct, I know that my customers value originality and high-quality work as much as they value their time. Using only a small portion of their time to provide me with the important information about their desires in commissioning a quilt, I will provide them with high-quality, custom-designed quilt art which can proudly be given as a gift, kept as an heirloom, and displayed prominently as a piece of artwork in a home or office.

1.2 Keys To Success

Sew Distinct is an organization that focuses on success.

  1. This has helped me to establish my reputation as an exceptional company.
  2. By emphasizing my customers’ unique needs, I am able to cater to their customization needs. It puts them, and their personality, at center of the product.
  3. These finished custom quilts can be made in a matter of weeks (locally or online) for a premium that enhances the quality and prestige.
  4. It is important to maintain originality and skills in order to transform bulk fabrics and other materials into high-end artworks, which can bring high prices.

1.3 Objectives

  • Six original, custom-made quilts can be created and sold each month for a price that covers the cost of labor.
  • Make sure to make word-of–mouth marketing a success by contacting local artisans groups and my customers.
  • Establish a website to provide more information and to initiate non-local sales.
  • You can repay your initial investment in two years with 10% interest.

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Filed Under: Businnes Plan Tagged With: artist, custom, quilt

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“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
- Dean Lontos

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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

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